Our team did a growth campaign for an education provider  – Global Institute for IT Management (GIIM), based in the USA.

The client had several businesses in different industries and wanted to run a separate campaign for each of them, therefore, this is what we’ve done:

Lead generation:

Target 1: Manufacturing companies
Companies found: 567
Contacts with LinkedIn profile: 1620
Emails: 1384

Target 2: Federal agencies
Companies found: 149
Contacts with LinkedIn profile: 627
Emails: 448

Target 3: Tribes
Tribes: 297
Contacts: 923
Emails: 894
Total companies: 1013
Total contacts: 3170
Total contacts with email: 2726

Copywriting:

Creating message sequences with 3 different approaches for all 3 targets:

Email Message – Webinars;
LinkedIn Message – Webinars;
V1 Email Messages – Courses – Federal (IT, HR & Training);
V1 Email Messages – Microsoft tools – Federal (Purchasing and Acquisition);
V1 Email Messages – Microsoft tools – Tribes;
V1 Email Messages for Manufacturing companies;
V1 LinkedIn Messages for Manufacturing companies;
V2 Email Messages – Courses – Federal (IT, HR & Training);
V2 Email Messages – Microsoft tools – Federal (Purchasing and Acquisition);
V2 Email Messages – Microsoft tools – Tribes;
V2 Email Messages for Manufacturing companies;
V2 LinkedIn Messages for Manufacturing companies.

Email marketing campaigns:

Setting and warming up 3 different client emails;
Sent email contacts to all 3 targets:
Target 1: Manufacturing companies, emails sent to 614 contacts;
Target 2: Federal agencies, emails sent to 242 contacts;
Target 3: Tribes, emails sent to 180 contacts;
150 emails were sent to promote webinars.

LinkedIn campaigns:

Creating campaigns and handling replies;
Sent 326 message invitations for the webinars to first connections;
Sent 1225 invitations and follow-ups to the contacts from the manufacturing list we have created.

Project management:

Meetings and chat with the client and his team/colleagues;
Sending weekly and monthly reports, sending messages sequences for approval and next steps;
Team brainstorming for the client project.

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