We ran a content campaign for a strategic design consultancy in Timisoara, Romania.

MSVCONSULT Strategic Design works in UX and UI design. Around 70 percent of its clients are start-ups and the rest are medium-sized companies. The consultancy’s stated focus is design systems, editorial style guides and UX writing.

The campaign had three parts: blog articles, a social posting strategy and a newsletter. The social plan was built around the audiences the consultancy wanted on LinkedIn, freelancers and start-up founders among them, and sorted posts into categories, one of which covered scaling start-ups. The newsletter part came to three emails.

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