We built and ran the campaign planning for a software development company in Skopje.

Sentice is a boutique software development partner on Vasil Levski street in Skopje, working with startups and scaleups. Other suppliers hand over developers. Sentice embeds a team inside the client’s business, matched to the client’s culture, tech stack and way of working, and acts as technical advisor from the idea through to implementation.

Their engineers sit together in one office, which is how a client gets a working team in days instead of running a hiring cycle. The work spans the full development cycle, from design and architecture to development, testing, and system and embedded engineering. They use AI coding tools across their own projects, and they build AI into their clients’ products through chatbots, MCP services and workflow automation.

Our team built the campaign planning and ran the outreach from it. The messaging was aimed at companies weighing up how to add engineering capacity, and timed to reach them before the hire-or-outsource decision was settled. The targeting covered SaaS companies in Europe and North Macedonia, and the later rounds moved to outreach around events.

The work has run from May 2025 into 2026.

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