The client had an idea to create a social media nightlife mobile app that will collect and provide nightlife information. The app idea needed a thorough Business Plan for nightlife mobile app. Arguably, the main goal of the app is to see party options with information for each party. This included location, name, entrance fee, user feedback, etc. The application would be initially available on iOS, with a possibility to extend to Android.
We did an extensive Market Research on the mobile app segment. We looked at competitors that meet the same need, the industry in general as well as the potential market of the business.
The client was very satisfied with the research. As a result, he asked us to continue building a business plan. From here on, the business plan includes an operational plan, marketing plan as well as 3-year financial model.