S-Home needed market research to determine whether there is a business opportunity for a home automation solution in Ghana. By the same token, they needed a business plan for a home automation solution. They needed market research to investigate the home automation and security industry to see the feasibility of starting a new business.

The process and the result:

We conducted extensive external research to see if there is an actual gap or accordingly, an opportunity on the market. The findings from the research found their place in the business plan for the home automation solution.

Finally, due to our extensive investigation, we could construct a financial model to see the market’s profitability.