Our business planning team had a job to write a thorough and in-depth business plan for contemporary modular buildings.

Our client from Romania had the vision to become a leading regional provider of contemporary modular buildings and steel structures using the highest quality building solutions. For that, he needed a business plan which will be used as part of the documentation needed for a loan application in the bank, as well as the government institution where he has requested funding.

The business plan included the following:

1. Market Overview, including Market Segmentation

–  More specifically, this part of the document represents an analysis that overviews the external influences that have a potential impact on the Company’s operations.

2. Opportunities for Modular Construction

3. Competition Overview

– The competitor analysis below encompasses a total of 9 competitors. So, these nine competitors were selected by their main modular construction product, whether it’s a modular building, a steel frame, or a SIP.

4. Governmental Overview

– This part of the document overviews the more significant laws and regulations about housing and construction in the European Union, as well as Romania.

5. Internal Analysis

– The internal analysis examines an organization’s internal environment to assess its resources, competencies, and competitive advantages. Hence, the internal analysis emphasizes the strengths and identifies the organization’s weaknesses.

6. Business Model

– The company plans to produce modular construction products and buildings as an alternative to conventionally built structures targeting the European market.

7. Marketing Plan

– Every competent marketing plan or strategy begins with a marketing mix. The marketing mix also expands on how businesses use a product, price, place (distribution), and promotion to market and sell their products.

8. SWOT and Risk Analyses

– One of the essential tools used in strategic planning among companies is the SWOT analysis. In addition, this analysis encompasses the internal variables which the company has some control over – Strengths and Weaknesses. The other two – Opportunities and Threats represent the external variables where NEO Group has very little power and influence over.

9. Financial Plan

– Finally, in this section of the business plan, a three-year financial projection for NEO Group’s performance is provided. The financials include a balance sheet, an income statement, and a cash flow statement.

Business Plan – make a plan before starting your journey!

Sonja Trpeska