We wrote a blog article for a sales outreach automation platform.

Salesflow is outreach software for sales teams. It runs LinkedIn connection requests, sequenced messaging and email follow-up from one place, and combines the two channels into a single campaign.

The people who use it are agencies generating leads for their clients, in-house sales teams, growing startups and small businesses, and recruiters doing head hunting and business development. There is also an API for developers who want to sell the outreach software as their own.

Our content team wrote for their audience rather than about their product. The article covered how to get more out of outbound email, down to the small mechanics that quietly decide reply rates: what belongs in an email signature, and how to link to content without tripping filters.

The work started in September 2021 and the article was accepted in October.

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