We ran a growth campaign for a producer of Brazilian natural products, working with their office in Tours, France.

RDV Products makes natural, organic and traditional Brazilian products for the agri-food, pharmaceutical and cosmetic sectors. Its catalogue covers sourced products and dry extracts, and it works from offices in Brazil and in France.

The ICP work started from the market rather than from a wish list. We read the published industry analysis on their categories, guarana seed extract among them, and used its segmentation to split the buyers by distribution channel: health stores, drug stores, online retail and direct selling.

We then optimized the profile in January 2022, wrote a separate set of messages for each segment and ran the outreach semi-automated, delivering the first month of leads.

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