We worked as a dedicated outreach resource for ExitGate, a firm that was then based in Blacksburg, Virginia.

ExitGate calls itself the Execution Office. It works alongside business owners and their management teams to create business value through execution, and its own phrase for the job is carrying an objective from intention to completion. Oussama Edhibi and Daniel Milauskas founded the firm and both signed with us in February 2023.

The ideal client profile work found two target groups rather than one: the investors on one side of a deal, and the digital brand owners and e-commerce companies on the other. That meant two audiences and two conversations out of a single campaign, so we wrote a separate set of outreach messages for each.

The qualification rules for the brands were specific. An e-commerce business built on organic traffic was in. A business that would need its new owner to run ad campaigns was out, unless that owner was a marketing specialist.

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