We built the databases and ran a dedicated outreach desk for a B2B marketplace in Genk, Belgium.

Qviro is a marketplace for industrial automation and robotics, co-founded by Jorg Hendrikx. Buyers use it to compare vetted suppliers and integrators across 23 product categories, with the datasheets and specifications on the platform. It has since been acquired, and qviro.com now runs as part of GlobalSpec.

It is a two-sided market. The platform is free for buyers, while sellers subscribe monthly for brand trust, product insights and buyer intent data, priced by product category and market size.

A marketplace has two problems at once, the listings and the reviews that make listings worth reading, and we worked on both. We built the category databases company by company and contact by contact, including a dedicated grippers database, and compiled the contact lists used to gather platform reviews.

We also wrote the standard operating procedures the desk runs on: one for product specifications, one for reviews, and one for the SDR role itself, setting out the qualification criteria a company has to meet to count as relevant and where to find those companies. To be relevant, a company had to be a manufacturer and had to be classified by product category.

The engagement ran from December 2021 to October 2023 and included a further outreach campaign in 2023.

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