#10 episode of Helping B2B High Ticket Service Providers Grow – One Lesson at a Time, with Gresham Harkless Jr.
For Gresham, the entrepreneurial journey, began when he was ten years old.
Those turn of events planted the seeds of what he is doing today.
Gresham is a podcast host, media consultant, and the founder of CEO Blog Nation.
He kind of always knew that producing high-quality content is of utmost importance.
And that is the lesson he is spreading today, creating, distributing, and repurposing high-quality and valuable content for your target audience.
He is the podcast host of “I AM CEO Podcast“.
His own web page with essential links “I AM GRESH“.
Schedule an appointment here!
STAY TUNED for more incredible lessons, stories and growth tips, straight from the most successful entrepreneurs!
[00:00:07.790] – Dancho – Hello, everybody. Welcome to another episode. By now, you know me, Dancho, I’m your host, guys, you should know me by now. And welcome to another episode of Helping B2B high ticket service providers grow – one lesson at a time. By now, you know that I’m looking really hard to find the best guests for this show because at the end of the day, we need really good lessons. And I found him, here he is. I want to introduce you guys to Gresham. We have a very long history with Gresham. But first, Gresham, welcome.
[00:00:39.310] – Gresham – Awesome! Super excited to be here. I appreciate you for having me on, Dancho.
[00:00:42.710] – Dancho – Well, I wanted to continue, but I said let me just give you the opportunity to introduce because with you, I recall we were exchanging some blog posts where we were writing for you, for your platform, not for you, actually. Then I know that I participated on your podcast, which is I AM CEO. Really nice podcast for everybody, you should check it out. Then you helped me out with my book because I send it to you the beta version. And you actually went through it and gave me some really nice endorsement, which I put it inside the book. Only the nice ones, I swear. And now I finally get the chance for you to be guest here. So I see, really, that this is the relationship that everybody should be nurturing. It’s not, hi, do you want to buy my services? It’s more, people, let’s connect, let’s grow together. And from there, there will be many relationships. Gresham, welcome again. And I think that for everybody that don’t know who you are, maybe you can give us a short introduction of who you are and what you do.
[00:01:44.540] – Gresham – Yeah, absolutely Danco. I truly appreciate again, getting the opportunity to kind of be on the show. And you’re absolutely right. A lot of times I talk about like, one of the underutilized way to kind of network is like co-creation and get an opportunity to have you featured on our platform, to get the opportunity to have you on the podcast. And, of course, get the opportunity to be here today and be in your book and all those things. I think you’re absolutely right where you get the opportunity to take what starts out as a small relationship and start to build it over and over again. It’s one of the beautiful things. For me, I usually say my first kind of entrepreneurial thing that was kind of unique that I did was going all the way back to when I was ten years old. And the reason I bring that up is because it kind of plants a lot of the seeds into everything that I’m doing now. So my dad was in the military and he went to an entirely different country. He got relocated for a year. And basically during that time, this was pre Skype, pre Zoom, pre FaceTime, pre all the things that we have in our pockets to kind of connect with somebody just at the snap of fingers. I started what then became a family newspaper. So I essentially found out all the things that were going on in our family. I went on Microsoft Word, got some clip art, and I would basically put topics of everything that was going on within our family. So my dad would find out about what was going on with my grandma when she had a squirrel that was in her house and just all these things…
[00:03:06.710] – Dancho – Gresham, was it subscription-based?
[00:03:09.860] – Gresham – That’s the kicker. So in order to be a ten year old and buy probably candy or toys or whatever, I did sell the subscription. So that was the very first entrepreneurial thing that I did. And I bring that up a lot of times because for me, when I was trying to figure out what I wanted to be when I grew up, figure out what made me unique, what made me tick, what I wanted to do, gradually during the economic crisis at that time, in 2009-2010, I went back to that story. And that story for me was something that I didn’t know a lot of other people that did it in that way. So I kind of always knew that content and information and knowledge would always be something that was important to me. And fast forward a lot of years, I now have a digital marketing company. So I primarily focus on web design and SEO. But like you mentioned, course of what I talk about, and I believe everybody should be doing is try to provide value for your target market. And the way that I do that is by having blogs, daily podcasts, video content all kind of help entrepreneurs and business owners succeed, by talking about what it is they do and telling their story. Or like, you’ve been contributing the opportunity to hear from somebody’s owner genius, how we can be better, how we can level up and be a better CEO, entrepreneur and business owner. So that’s kind of like somewhat of a fast kind of snapshot of everything that I’ve done. But, yeah, that’s what kind of planted those seeds at the very beginning when I was about ten or so.
[00:04:39.050] – Dancho – Nice. Well, I think that was also really the point I wanted to get much deeper was that you’re the content guy. You are everywhere, on multiple platforms, from blogs, from podcast, from everything. And I really believe that our audience should start doing it. I mean, the sooner the better. And there is that mindset obstacle, like, yeah, but I need to talk in front of a microphone or I’m not comfortable with that. But I need to write blogs. Yeah, but that takes time. And I wanted to touch a bit on that in terms of how did you say you know what, you need content. You experimented. You got a blessing from like, you were praying one day and something like, start doing content. How did you actually got into that?
[00:05:28.580] – Gresham – Yeah, it really goes back to that story. And I think as I fast forward a lot of years, I always knew I wanted to start a business, didn’t really know what that business was. And I didn’t really grow up in an environment like, my mom and dad weren’t business owners at that time. My mom has an embroidery business now, but for me, I was like, okay, I want to start a business. I’m not really even sure what that is. Let me go talk to business owners to find out. Hey, what advice would you have for somebody that started a business? Or why did you even start your business? And a lot of those questions that I had became the basis of what it is that I built. And it wasn’t so much a blog where I was saying, listen to me about what it is that I do. It was more like, oh, I know, Dancho. He’s done some incredible things. Let me feature him on this round-up or feature him on this blog post. And maybe some other people will be interested in reading. And I know Dancho potentially wants to get out to more people. So I wish I could say I was praying and all those things kind of came to me. It was just honestly, just the curiosity of saying, hey, I want to know how to start a business and who better to ask than people that want to get their name out there and know all the information about doing that.
[00:06:36.310] – Dancho – Yeah. And in connection to that, broadcasting as much content as possible is making yourself as a brand. And I think that that is the angle here I was hoping to get into more details because the faster you realize you need to be a celebrity. I call it really, like, last year, I said, okay, marketing team, make me celebrity. Because before that, I was like, yeah, but I don’t want to talk on guest shows, I don’t want to do this, I don’t want to do that. And they were always telling me, well, we need the leader of the company to be the face of the company. And I remember December, last year, I said, okay, make me a celebrity. That’s it. And we were joking, I’m not famous that much. But the whole point was that they started sending me on guest shows and talking, and it really helped. And I wanted to check because I know that you’re also preaching about that. People need to become their own brand. And what are your thoughts on it?
[00:07:35.170] – Gresham – Yeah. I think you really hit the nail on the head. And I’ll say, you’re not saying this, and I’ll say … yet. Because I’m super excited about your book and everything you’re doing and being able to kind of contribute to you doing that. What I always say and kind of, like, the philosophy that I started to adopt after. And this is all after the fact I literally went into things just being curious. So I also think when people are thinking about building their brands and trying to look at what it is that they’re doing, a lot of times, it’s just leaning into things that you’re interested in. If you like the right, maybe you’re going to do more blog posts. If you like video content, maybe you’re going to be in front of video. If you don’t want to be in front of video, maybe you’re doing a podcast, audio only. So I think it’s just leaning into that and just having that curiosity. And a lot of times you can start to create more and more and more. I started out with just, like doing those roundups and email interviews like I mentioned. But part of, like, what I really preach and talk about is I say everybody is a media company. You are a media company. And what that kind of speaks to is exactly what you said. It’s just understanding that the human aspect of business, I think, is becoming more and more prominent. People are becoming more and more aware of it. They want to use their dollars to support not just a certain business and product and service, but the people behind that product and service, things that they value or they don’t value. They want to use their dollars and their support for that. So I think right in line with that, we started to see, like, the personal brand has become bigger and bigger even within organizational brands. You start to see that there are people within the organization. So you want to know their values, their interests, things that they’re excited to do. And I think right in line with the technology improvements. Now, we see that not only do people want to know, but now they have Instagram, they have Facebook, they have TikTok, they have blogs, they have podcasts. So now not only are they interested, but they can actually find that person and potentially, like, listen to their thoughts, their interests, things that they’re struggling with all those things. And I think that’s really the beautiful part is that you get that accessibility to be able to know somebody what it is that they do. But that can kind of translate into the bottom line, the business, because you get to support the people that you actually have that connection, and that human interaction with.
[00:09:51.850] – Dancho – Your spot on the multiple media makes it even easier. But as a CEO, it gets even scarier, because before that is like, if you have Facebook profile, that’s it, then we have Twitter, then we have Instagram and LinkedIn along the way, now Tiktok. Yeah, that’s for the new generation, I assume. But I was really curious as a CEO, but I think other CEOs here, they are willing to start. But in that chaos of multimedia, there are different podcasts, videocasts, online shows and everything. How to get some clarity out of that? I really believe it’s not a simple, straightforward process. And unless you know what you’re doing or you’re following at least some kind of a framework or something, you could get lost quite easy. Or you can do a lot of effort without any results.
[00:10:42.910] – Gresham – Yeah, you’re absolutely right. And it’s funny like, part of what I talk about with being a media company is I really say there’s like, three main questions you should really kind of ask yourself and continue to ask yourself throughout the entire process. And I even compare, like, the whole process or framework. So I say baking your favorite dish. Mine is my mom’s, like sweet potato pie, absolute favorite dish, but it could be anything. It could be Apple pie, it could be chocolate cake. But the reason I like that analogy is because it allows you to kind of go through the process of baking and preparing, picking and choosing the correct ingredients. But again, the three main questions that you really want to get kind of clear about are, first of all, your target market. Like, who are you targeting? Like you said so? Well, if you’re a CEO and you’re not potentially using or trying to connect with a target market that’s younger, maybe you’re not going to spend time on TikTok. Maybe that’s not even something you’re going to do at this point. But it could be something you experiment with four, five years down the line or two years down the line. Really understanding the target market and creating those avatars is absolutely huge because it lets you know which ingredients or platforms and different ways you want to market yourself that you choose. Probably right in alignment with that is I say being honest about your resources. And resources, most times people are thinking about the money that they have, the budget that they have. But it also depends on if you’re doing things internally. Maybe you’re going to do it yourself if you’re a coach or potentially if you have a marketing team and, you know, your marketing is really strong as far as writing. So you’re going to basically leverage the tools that they have or if you’re going to hire externally, maybe you have an idea. Okay, this is how much we have. So it’s really I think the sweat equity. But as much as the equity that you actually have in your budget that you’re doing. And the last thing I say you really want to be clear about. And I think this is the thing you have to lean in the most about is what I like to ask on my podcast, which is for everybody’s secret sauce. So that’s your unique selling proposition, your differentiator what you feel kind of sets you apart and makes you unique. A lot of times you can lean into that by figuring out what that human aspect might be that makes you unique as an individual. But essentially, what that is is probably what you’re going to lead with. More than anything else. That secret sauce is the thing that’s going to help you break through the noise. And more often than not, it’s usually just talking about who you are, what you do, things that drive you crazy as much as things that you love, you start to realize that you get to be connected to other people as a result of that.
[00:13:16.560] – Dancho – Yeah, Gresham, I really wanted to follow up on this because many times some people are like, yeah, I can create content, and all the content is about personality and me, myself. Well, there is another group that are saying, well, yeah, you shouldn’t create content about your personality. It should be more about the business and about the authority and people get confused. They don’t know who to follow and what kind of content they actually need to create.
[00:13:43.690] – Gresham – Yeah. I think it’s a really valid question because I think especially with the initial emergence of social media, especially it was pretty much a lot of pushback from business owners in the business community saying, hey, I don’t need to tell everybody that I’m making a peanut butter and jelly sandwich at lunch. They don’t really want to know about what it is that they do. They don’t want to know about what time I’m going to sleep and things like that. But I think that we’ve seen on platforms like LinkedIn, but really, all platforms even TikTok to some degree. You see that there are first movers that are in the business world that are creating content there to talk about what it is that they do. So I think it’s essentially kind of emerging in the middle for lack of a better term, where, like I said, you want to talk about who you are. And if you have a business, if you’re an entrepreneur, your business owner or CEO, whatever title you might give, you want to talk about that. This is part of your life, this is part of your blood, sweat and tears that you’re doing. But you also don’t want to be so siloed that you don’t talk about the human part of what you do. Maybe you’re a mom, maybe you’re a dad. Maybe you’re just starting your business and you’re going through the blood, sweat and tears of, like, getting it off the ground.
[00:14:52.180] – Dancho – The struggles. People are usually, like, ashamed to talk about how hard it is to actually run a business, if you ask me or juggling between family and work and extracurricular activities. And I mean, people find it embarrassing, uncomfortable talking openly about their struggles.
[00:15:13.690] – Gresham – Yeah. And I think that’s the beautiful part of kind of life in general. And I think that’s what it gets to like business and life, is like life basically consists of struggles. And a lot of times when you tell and talk about your struggles, talk about your story and things that maybe didn’t go well. Not only does that give us a little bit of weight off our shoulders, but it also gives us an opportunity to connect with other people because you realize you’re not by yourself. And I think, like you said so well, that’s one of the beauties of being able to kind of use these platforms to do that is to talk about these human struggles so that you have that connection and that opportunity to maybe build a stronger connection, which might result in more opportunities for your business.
[00:15:54.970] – Dancho – Nice. But here again, it is to build relationship. But business relationship in order to get more clients in order to get, once you’re a celebrity, clients will chase you, actually, instead of you chasing them. And Gresham, I think that even at BizzBee three months ago, we introduced the content aspect in our services, but it was by request of clients. I mean, we work with a lot of consultants, and we do outreach for them, and they’re like, well, you know what? Now I need some visibility. I need some thought leadership posts on LinkedIn, and we’re like, we’ll cover you. Then he said, you know what? But I need some expert content, like, I need a blog, 1000, 500, 2000 words blog, and we’re like, okay, we’ll cover that. But then I need some nurturing, some newsletters… And we actually created, like, a separate department. We actually got five copywriters and then a project manager in order to satisfy. But we don’t advertise, we don’t sell it. It’s just to support our outreach process, because it’s not just going calls to people engaging in conversation. But I realized the more the celebrity you are, the easier is to actually people to recognize you and to have much success in the conversation, even if it’s not pitch, even it’s just conversation starter when they see, but he has, I don’t know, Dancho has been parted at I AM CEO podcast. He has a blog, he has X, Y, and Z. You got that instant credibility, instant authority to talk about.
[00:17:27.670] – Gresham – Yeah, absolutely. In our pockets, we literally have tools that allow you to kind of search whoever you want to connect with, whoever you’re thinking about doing business with. And like you said, if you search Dancho, you can see our podcast, you can see the book. You can see all these things that you have that you’ve been able to kind of do and build. And I think that builds that authority. But as much as we try to silo those things, the world is getting smaller and smaller and smaller. And the content is also getting smaller and smaller and smaller. So it is becoming one of those situations where, especially from an SEO standpoint, if you’re doing one thing, to be honest, it’s affecting other things. So you can start to have that rising tide. If you are more active and you are spending more time getting your name out there and creating that celebrity status as you said.
[00:18:15.470] – Dancho – Nice. Gresham, is there any trick how to win this? Not war, but content strategy, because at the end of the day, a lot of platforms, a lot of content to be generated, and you put it right. You need some financials first, but then also a lot of sweat. I mean, doing these recordings and editing and everything. Is there any shortcut that we’re not aware of or something that could save at least some of the sweat?
[00:18:44.390] – Gresham – Yeah, I say it often on the podcast is that when they say the secrets of overnight successes, it takes ten years and most people definitely don’t want to hear that. I think there is ultimately like no magic bullet, no shortcut. I think you could be a lot more efficient and effective in the way that you’re doing things like, for example, I’m really big into trying to pick two or three of the I call them ingredients and by ingredients, I mean, the different platforms that you’re using or different ways that you’re marketing your business, you try to hone in and own, like, maybe two or three of those. One of them might be experimental. That completely is a little bit more long term. But I think that allows you to be a lot more efficient because these platforms are changing rapidly. SEO is changing at a snap on the finger every single day. You have the algorithms on Instagram and Facebook. So all these things are changing. It’s becoming more and more important to kind of be native and be a quote, unquote expert, or at least have your team be an expert in these platforms. But I think the really big thing that people want to kind of keep in mind is definitely that and stay true to those three questions, because if you understand those three questions, then that’ll allow you to kind of make sure that you’re staying true and kind of going with the goal that you ultimately have, because there’s always going to be that shiny object syndrome where there’s always something that you want to try to take advantage of. But you want to lean into, like, who you are, your strengths and those things like that.
[00:20:10.630] – Dancho – Nice. And as I’m listening to you, I’m trying to think out loud. Where the content is more important? Whether it’s B2B world where you’re reaching two companies or it’s more into the B2C where, as you said, people want to know the company now that they’re giving their money in. So just curious your perspective on B2B versus B2C and content?
[00:20:34.480] – Gresham – Yeah, I’m very much so B2B. And I think me just either the business that we do, like every content we do is a lot more B2B. Those lines are definitely being blurred overall. But I think if you know that you’re B2B, that’s going to determine, like, okay, you’re going to spend maybe more time on LinkedIn, because even though it becomes a lot more broad, it becomes more of a platform that’s focused on that. So I think it’s not so much if you’re going to be on social media, it’s just more in terms of what platforms you’re going to be on. And I think one of the things that you start to realize, and the reason I say ingredients is because you want to keep in mind, like what you’re trying to make, what your dishes, what successes and how you define success. And then you find out those ingredients that are in alignment with that success. So like I mentioned the sweet potato pie, you’re not going to go to the grocery store. You’re not going to get ketchup to put in your sweet potato pie, at least not my sweet potato pie. But I think it’s all in understanding that, okay, I’m not going to spend as much resources on TikTok because I have a B2B focus versus somebody else who has a strictly consumer business, and they’re going to say, okay, well, first of all, maybe I love music. I love singing, I love dancing and all those things. I’m going to be doing everything myself, and I want to target a younger demographic because I’m selling something to teenagers or something along those lines. So maybe I will spend more time on TikTok. So it’s just being a little bit more strategic related to how you’re kind of executing that strategy.
[00:22:03.300] – Dancho – Got it, yeah. That’s why I wanted to hear your opinion, because I know you’re much deeper into the area. And one more question that I just had now that we discussed because you said too many platforms at once. It can be a headache. Did I read it, or did I listen somewhere about content repurposing, content, redistribution, content something, and then doing it again. Can you tell us a bit more about that? Is it worth it? Does it work?
[00:22:34.590] – Gresham – Yeah. It definitely works. And I think that what you have to realize is that most of these platforms are built for you to natively spend time there. You’re going to get better performance if you’re posting directly and natively on Instagram, for example, rather than do content repurposing. But you definitely could use tools like later.com, Hootsuite. I call them hacks all these hacks that are available to you to basically save you that time and energy. And I think ideally, every business wants to be in as many places as possible as quickly as possible. So I think the real decision that everybody has to make is like, what’s the trade off? So if LinkedIn is going to be my main content generation, this is where my target market is. Maybe I’m going to spend more time there, but maybe I’m going to repurpose that content by clicking another button within Hootsuite so that it also goes out to Twitter. So while I’m posting something natively for LinkedIn, I can click another button and it can repurpose to a site like Twitter, or it could repurpose to Facebook, even though that’s not where my target market is. I still get the opportunity to be there and knowing that I won’t have the organic…
[00:23:46.080] – Dancho – The same effect.
[00:23:46.080] – Gresham – Exactly. But you take that trade off because you know that you don’t have unlimited time, you don’t have unlimited resources. But, you know, this is where I get the most bang for my buck or my resources or my time and energy.
[00:23:57.270] – Dancho – Got it. No, I was really curious in this area because I know that people are like, well, if you have, I don’t know, a video, then you take it as an audio, it’s a podcast. Then you do transcription, then it’s a blog. Yeah, of course it needs some tweaking and editing. It’s not just plug and play, but with some small additional effort, not from scratch. You could be present in more different channels. I see, that’s quite interesting. And Gresham, I usually ask everybody that our guests here on the podcast if, the one thing, and the one thing is that, what do you want to be remembered for? Like, you have grandchildren here and you’re like, well, if you remember, 30 years ago, son, I actually am remembered by and that is usually the one message that you want to share and what you want to be remembered for?
[00:24:49.050] – Gresham – Yes, I love that question because it gets the idea of legacy. And like, how do you want to leave a legacy? What do you want to be remembered for? What do you want people to know about you? And I think it really gets back to that creative mindset. For me personally, it’s the content, I love creating content, I love kind of like each aspect of doing this. So for me, that’s something that I want to be remembered for, not just for doing it myself, but also hopefully inspiring within people that creative mindset that I like to use sometimes creativity and alignment with being entrepreneurial, because I think the biggest kind of entrepreneurs are at their heart creative. So I would say that’s the biggest thing that I want to do is to be remembered, definitely for my creative gene, my hopefully entrepreneurial gene, but not just in me and hopefully inspiring so many others to kind of tap into that and do that themselves. So if that’s a legacy, if I can only pick one, I’m definitely going to pick that Dancho.
[00:25:46.270] – Dancho – Well, in 40 years, kids will say uncle Gresham said, do content or grandpa Gresham said, we should do content.
[00:25:54.570] – Gresham – Exactly!
[00:25:56.310] – Dancho – The sun started hitting me, so I’m trying to find an angle where I’m not with the sun. Gresham, for people that are interested in learning more about you and how you can actually help them with the content strategy, with the content planning and everything where they can find you and how they can reach out?
[00:26:18.520] – Gresham – Yeah, absolutely. I appreciate that, Dancho. Basically, I have a personal site. My personal site is imgresh.com. That’s I-A-M-G-R-E-S-H. And that has links to kind of everything that I’m working on. But you can also check out blue16media.com, that’s, blue 16 media. And that has links to everything as well, too. But usually iamgresh has a good kind of recap of everything that I’m working on, the different sites and everything like that.
[00:26:47.850] – Dancho – Nice. Well, I’m considering buying danchodimkov.com, so that’s really a good idea. Put everything that you have there. Well, Gresham, what I usually do at the end is that you think you gave me one value, but I was taking notes as we discussed. So I actually have several different key golden nuggets that I wanted to pinpoint from here. So I wanted to go over them just to show you the value for everybody that wandered away, at least to have the final summary. So the first thing that I really wrote here is that the co-creation is a way of building a network, and it really resonates because this kind of podcast is an example of co-creation, and it does build the network. It adds value, it adds value to me, value to you and also value to the listeners. So that’s really good for the people that are into the content. Everyone is a media business. So your angle of how you look at people, that people should start considering themselves as a brand, as a media business and that they need to nurture that brand into something bigger if they want to grow or they can neglect it and then ask themselves why their business is not successful. The third thing was that people want to support not only the businesses but the people behind the businesses. And that really helps even for companies. So it’s not just Dancho as a brand, but also Vera as a copywriter and Natasha as a COO. So different people within BizzBee should become their own brands in order BizzBee to grow even further. So that I need to figure out how to further improve. We’re doing some stuff there, but yeah, we do need a lot more. I really like your framework that’s looking at the target, then knowing the resources, financial and sweat, and then what’s the unique angle that you want to be remembered by or what makes you unique. Are you the busy bee or are you something from Macedonia, which is really unique if you ask we’re 2 million people in total. But it really adds to, ah that guy Dancho, from BizzBee. And I was not sure about this, but yeah, we should talk more about struggles and not just about strengths because people are used to people are like, I want this award. I got this, I got that. And not rarely they want to be more open0-hearted and talk about the other part. And the hacks, I didn’t got them the tools that you mentioned. You were so fast, but that’s why this is a recording. That was the last bit. But I really wanted to check on the tools because at the end of the day, with the limited capacities, unless you have a million in funding, then it’s much easier, multiple millions. Then it’s multiple to say, on each platform, each unique content, I wanted to do it all. And unfortunately, we’re not in that group. So the whole struggle is how to save time, but how to still be unique and not be just copy-paste to different platforms. So I was hoping for one lesson, but I kind of got, like, five, six golden nuggets from this meeting. So that’s really useful. And I hope that I don’t think that other people will also find this useful. And if we inspire that, at least few of them to say, you know what, man, I need to start thinking about my personal brand, and unfortunately, I need to start creating content, you’re achieving your life dream. People are going to be remembering you. There was that Gresham guy that forced me to create content.
[00:30:27.690] – Gresham – Yeah, absolutely. I love having that as a legacy. And I think that’s phenomenal getting the opportunity to kind of leverage all those platforms and opportunities to be able to do that.
[00:30:36.400] – Dancho – Nice. Well, Gresham, I think that we are coming to the end. I really want to thank you for coming on this show and giving your angle of expertise, and I really think that it will help. At least it will help me just for having this conversation. And for everybody else, you know the drill. After the video, I’ll leave Gresham’s contact information and check it out, see what he has. If you like, check out his podcast I AM CEO. It was quite interesting to be there, and there is a lot of value there as well. So, Gresham, thank you very much again, for being a guest.
[00:31:13.890] – Gresham – I truly appreciate you, Dancho. And as everybody probably knows, if Dancho is on the podcast, you know it’s a valuable podcast. So I appreciate you for giving me the opportunity. And I love having you on the show as well.
[00:31:24.620] – Dancho – Thank you. Thank you, Gresham.