In the #14 episode of “The B2B Outbound Marketing & Sales Automation Series”, Dancho spoke with the CEO and founder of Linvo, Nevo David.
Nevo has spent most of his life as an engineer, doing his 9-5, and had a pretty good salary. But, he got enough of it. He started his own business, Linvo.io, a LinkedIn automation tool that automates connections, messages, and posts.
“Instead of using your own Linkedin account, you can use an unlimited number of demi accounts. You can reach thousands of Linkedin prospects daily, without getting blocked.”
Wow! Is it really possible?
Why is Linvo rocking the LinkedIn Automation Software market?
1. Safety first;
2. Manage all your accounts;
3. Create an entire workflow of actions &
4. Have information on every action you do on Linkedin.
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[00:00:06.380] – Dancho – Hello everybody, and welcome to another episode of The B2B Outbound Marketing and Sales Automation Series. By now, you know my name, Dancho Dimkov, of course, and you know that I put a lot of effort to finding the best automation tools out there in order to share it with you guys. And guess what? I found one. And it’s called linvo.io and I’m actually having Nevo David here on the podcast who is actually a digital mammoth traveling around the world from Israel originally, if I understand it good, currently in Thailand, which I would love to be instead of being in Skopje. But I would love him to show us a bit more about. So Nevo, welcome to the show.
[00:00:47.780] – Nevo – Thank you very much for having me.
[00:00:51.060] – Dancho – Before we start introducing into yourself, I was just amazed by the logo that you have. You have like a lizard. My first thought was that the Linvo comes from LinkedIn. So can you tell me how did you actually came up with the name?
[00:01:07.260] – Nevo – Yeah, I’ll tell you actually about the name and also about the logo itself. So the name is actually funny because this is nothing connected to LinkedIn. When I was young, like 13, I had a forum. Back then, there were forums before Facebook groups. And I had a partner with me. His name was Lior. So we created together this name Linvo and Lior, Nevo and Lior, and we created Linvo. And I stuck with this name in many different businesses. But after that, when I reached Linvo, that’s where it ended. So Linvo is the name for this. And the logo of the Lizard, we tried to create something that will attract people to remember our brand. That was the most important thing for us. We put some…a few variations. I like the old game. If somebody know, it’s called Jax. It’s a very old game of a Lizard. We took this one. We had purple color. We did a lot of animation and we came up with something that it’s very hard for people to forget.
[00:02:16.570] – Dancho – No, but that’s actually marketing itself. Bizzbee solution, the company that I own is based on business bees. So we have different bees with different characters in order to make a memorable brand, something that people will remember in the future.
[00:02:34.960] – Nevo – Yeah.
[00:02:35.380] – Dancho – Nevo I was also curious about you. One correction, you started when I was young at 13. We’re still young men. Come on. Now we say when I was young and naive, now I’m only young and no longer naive at least.
[00:02:52.320] – Nevo – Actually, it’s young and beautiful and now I’m only beautiful.
[00:02:55.920] – Dancho – I’m not going into that direction. I would rather stay young. But Nevo I was actually curious about your journey because it’s not like you just woke up one day and you had an automation at your hand. If you could just give us some background about you so the audience would get a better understanding on who you are and how you actually got to where you are now.
[00:03:18.510] – Nevo – Yeah, for sure. I would love to. Basically, I’m a developer. For the last decade, I’m a developer. I was never an entrepreneur. I was building a lot of systems. I was working for so many companies. Then I became a digital nomad, as you mentioned before, and I started to work less hours. I realized I have a lot of free time. It’s weird to think like, okay, you have a free time, go enjoy your digital nomad, go traveling. But this is something that a lot of entrepreneurs have that when they have a lot of time, they start to do stuff. They are not traveling, they start to build stuff. This is what they do.
[00:04:01.420] – Dancho – Strategic stuff when you’re not in a rush?
[00:04:04.480] – Nevo – Yeah. I started to see how I can promote myself over any social media. Linkedin was a good thing for me. What I did actually was the first thing that I did for Linvo back then. It looked ,totally different, was actually try to create for me some kind of like an engagement platform where I can just find out because today, yes, you have this feature that you know when somebody posted something. But I wanted to find out when somebody is posting something so I can be the first to answer, to get the traction, to get the comments. And after I did a few basic features of this, I just posted it out, started to get a little amount of traffic from people. But I started to ask myself, can I do connecting with people? No, but I can edit. And then this is how it started. I started to add the basic features. I started to add a lot of basic features of adding connection request like you can see in all the other automation tools, follow up message. It was actually going pretty good. And then I had a co-founder and he told me, listen, that’s nice what we are doing right now, but it’s not special.
[00:05:19.830] – Dancho – Everybody…
[00:05:20.410] – Nevo – All the other ones are doing it. Okay, you add another feature. Okay, what’s the marketing edge? What is the differentiation? And this is where we start to… We put all the system literally to the trash and we built something completely new that I would love to tell you about.
[00:05:41.200] – Dancho – Nice. And Nevo, that’s interesting because usually when I talk with people is whether they come from a sales background or whether they come from a tech background, they are bringing their experience with them. The previous recording that we did was with a data guy, so he had his data background. For me, everything is data oriented. I was curious, I mean, the Linvo, how is it currently positioned on the market? Because you said you’ve dropped everything that you had and you started from scratch. So how did you actually are now positioned on the market? Is it an expensive service, premium one? Is it affordable so more people can use it? Or do you have some unique features that make you special out there in the market?
[00:06:26.200] – Nevo – That’s a very good question. Thank you for asking. So I said that I brought in a co-founder, and this was a very important step for me because I’m a technical person. I like to build stuff and I built in many different niches all the time, but I needed somebody that knew what to do, like knew in terms of business because he was doing this same thing inside his own company, but not with any automation tool that you have in the market right now. They use, if you know, Fantom Baster, they use it because they give an API and they created something of their own. He started telling me a lot of stuff and we were checking it out and there was nothing like that. It was really something different. And for the other question, who are we targeting? So we have, we are like the mid price. We are not cheap as LinkedIn Helper, but we are not as expensive as Zopto. We’re not enterprise solution. We are in the middle. And we attract both bottom up users that come and register, and also we are working with a lot of agencies and they are our main target audience. We also have some different kind of affiliation with the other companies with our system that they use this white labeling for their system to bring customer insights. As for the features, I’m going to take you back two years ago on LinkedIn. I don’t remember, but two years ago, I think life on LinkedIn looked a little bit different. If you wanted to do automation, go ahead, put your 150, 180 connection per day.
[00:08:06.860] – Dancho – Two thousand per month.
[00:08:09.270] – Nevo – Get a lot of connection, get a lot of… You can finish the week with more than 1,000 and something connection request sent. And life was pretty much nice. I mean, it was okay. People still get blocked but, it was pretty much nice. And then LinkedIn suddenly says, listen, we are not going to let you do it anymore. We’re going to restrict you. And it was this restriction of 20 profiles. Between 20 and now it’s between 20 to 40 depends on the profile. But you’re like an agency and you have your customer and you come to your customer and you say, listen, I’m going to give you this amount of leads every week or month. And now what’s going on? You can’t. How do you solve this problem?
[00:08:54.160] – Dancho – We got the same problem. Nevo, sorry for interrupting you. Because as an agency, that was April last year. April last year, LinkedIn put some hard limitation because before that, you could do more than 2,000 outreaches per month, and then they limited to 100 per week. From 2,000 per month, we drop down to 400 per month. But that threw away a lot of spammy behaviors on LinkedIn. And the people that continue with good quality actually focused more on the quality. And yeah, it was a tough period explaining to the client, Well, you know what? No longer 2,000 now we have to do 400.
[00:09:34.550] – Nevo – But you can still agree that people are still looking for ways to do more. There’s an email kind of way to connect with people and there is some hidden API option that is really risky, but LinkedIn helper offering. We will still try to somehow increase that because honestly, you don’t have even enough data to check if what you’re doing is good if you’re just sending 20 connection per day. If you send 20 until you know if they accepted you or not, it takes time. And we thought to ourselves, Okay, how can we solve this? But how can we solve it is a real solution? Not I will find a way to connect with email and then tomorrow they will block me, and not how I will find some hidden API way to do it. And also we were thinking like agency mind, like I’m not a single user trying to automate get some leads. We are an agency, we need to get a lot of leads, we need to crack this thing. It was like, what we actually wanted to do. And then what we realized, and we saw it a lot, is that back then we had a platform, it was the first platform. And people said, listen, we want to buy 40 subscriptions, not 140? I asked, Okay, what do you mean? We have a lot of avatars or employees of the company that we want to automate.
[00:10:56.230] – Dancho – Or fake profiles.
[00:10:57.440] – Nevo – Fake profiles, yeah, avatars. I said, okay, sounds good. And then I was like, okay, but you have 40 now, how are you going to manage 40 avatars? And then it struck us because we said there’s 40 avatars. And every time you need to change because this is what you have in every platform, you need to change user in order to use the different avatar, the different inbox and stuff. And some people scale even more, scale to hundreds, they scale to more. How do you actually manage that? It becomes harder. And this is why we’re also mostly targeting agencies because we know that this is what they are doing.
[00:11:35.060] – Dancho – Yeah, so they have to build accounts.
[00:11:36.980] – Nevo – Exactly. So we said, okay, let’s do something crazy that nobody knew. But in order to do that, we have to completely destroy the previous system because the architecture will not allow us to do this. So we destroy the previous system. The previous system is like what every LinkedIn… I guess this is something that every founder in every LinkedIn automation experience, they start their platform with the one account, and then they realize many people want more accounts, so they gave them an option to do a switch account and to switch between the accounts. It’s something like almost every founder get, but it’s not good enough. So what we did, we dropped it and we created a way that you can create campaigns with multiple profiles, not just one. And this is like the main thing of the system. You can take, for example, one user, this user has sales navigator. The user will get you all the leads from sales navigator, and this user will send leads to 100 profiles later, and all of them will start to take different leads, connect with them. And you will have one inbox where you have all your leads, all your messages together without switching accounts, without looking different inboxes in one place. And that was the main goal for us because we understand that people want to scale in the end. They don’t want to stay with one. And in the future, we also say, okay, buy another avatar, edit your campaign, just add the avatar. Boom, in one second, you scaled. You don’t need to create a new campaign.
[00:13:06.590] – Dancho – Just to make sure if I understood you . The goal here is that that’s why you’re targeting agencies because they have multiple accounts. Because if you’re targeting an individual, well, he has one profile and that’s it. But you’re actually merging multiple profiles into a single profile with single inbox, with single campaign, and then you can just add more and more and more profiles into the campaign, right?
[00:13:30.180] – Nevo – Right. You can add as many profiles as you want and do as many followups as you want. Of course, we have all the basic things like likes, followups, endorsement, and so on. But you only need to create… Okay, you can create multiple campaigns, obviously, if you want to A B test and stuff, but you can just create one campaign and it’s very simple. You don’t need to switch, you don’t need to edit every time, duplicate campaigns, check different inboxes. That’s it. It’s all in one place. And I think this is something that is good because when you do it and you stay within the LinkedIn limitation, then you play the game. You play by the rules and you get less restriction, it’s more fluently, and so on. That’s the main goal.
[00:14:18.650] – Dancho – You don’t want to build up your profile and then just being blocked by LinkedIn for some reason that you’re abusing terms.
[00:14:26.820] – Nevo – I was contacted by the CEO like that. He told me, listen, I saw your solution. This is exactly for me because I have a lot of powerful people on LinkedIn. I can’t automate their account. They can get blocked. Okay, show me how I can do it with avatars. I will direct all of the messages, all of the meeting schedule to this direct person in the end.
[00:14:47.170] – Dancho – Nice. And Nevo, I’m curious, doesn’t LinkedIn ask for personal ID or profile verification on the avatars?
[00:14:55.940] – Nevo – Yeah. This is the thing that we… This is also part of the training that we provide. We sell avatars. People can come to us, say, listen, I want to buy an avatar. We give you an avatar with 500 plus connection already. And that’s it. You just need to connect to the connection.
[00:15:10.480] – Dancho – Ready to plug and play.
[00:15:11.811] – Nevo – Yeah.
[00:15:12.000] – Dancho – That’s an interesting business, growing avatars and then selling. I know that in the gaming world, World of Warcraft, you start the hero, you build it to 60 level or whatever it was, and then you just sell it, so people can play it. That’s similar with LinkedIn. You’re building a profile up to more than 500, and then you sell it.
[00:15:30.600] – Nevo – And it’s hard. Because before we used to buy profiles and it didn’t work so well for us, of bots. What do I mean by bot? You create a profile, like 20 bots profile, and each one of them is sending connection to each other. And then you grow up to 500 connection request. But the problem with it is that you get blocked very fast from that because there’s like a circle. They find few and they block the entire connection. So we actually find a lot of supplier and they don’t sell us 100 profiles every time. It’s like two here, three here of real profile that’s growing from the start with real activity and likes and posting.
[00:16:07.510] – Dancho – No, no, no. Human, human interaction.
[00:16:09.560] – Dancho – And Nevo, I’m actually curious to see what you can, what magic you can do with your software. So if you don’t mind, would it be possible to just share your screen and show us what kind of features and how it actually works from the inside?
[00:16:24.720] – Nevo – Yeah, absolutely. So this is the dashboard. As you can see, I already added some profiles here before, and it’s very simple. As I said before, all you need to do is to go to a workflow, let it load, create a new workflow. Now all I’m doing is few basic steps. First of all, I need to select the account that I want to do the scraping because I need to take the leads from LinkedIn. And here you can play with it. You can take the profile that has the sales navigator account. And this is nice because the sales navigator account can send leads to accounts without sales navigator. So you can choose the sales navigator account or you can choose a simple account.
[00:17:08.470] – Dancho – So you actually have one sales navigator and the others don’t need to have the sales navigator?
[00:17:12.790] – Nevo – Yeah, exactly. You can have only one. And I think this is what most people do. Anyway, now I go to LinkedIn. This is very straightforward. I guess the people that are already watching did something like that before. They know this process of going and thinking. I’m just going here to people. I’ll just copy this without any filters, but this is the first step. I put the URL here. Very very basic, very very simple. Here comes the tricky part because you can put the next step. I can put the connect message here. And in the connect message, I can choose multiple profiles and not only one. I add all the profiles that I want here.
[00:17:54.560] – Nevo – And now it’s very easy because this profile will connect with all these profiles together, send the leads to all these profiles. So super simple. Use the template library or add another.
[00:18:04.810] – Dancho – That doesn’t mean that the lead will get six invitations, right?
[00:18:08.540] – Nevo – No, absolutely. This is the thing that we try to avoid.
[00:18:11.610] – Dancho – I have to check.
[00:18:14.120] – Nevo – Actually, it’s funny. I got an email. It’s crazy. From five people lately, all have the same messages, different avatars. It was not on LinkedIn. This thing you don’t want it to happen to you. Once you added the connect message, you add a follow up message. Now the follow up message, you can play with it a little bit better. So we have a few things you can also add, obviously. I think a lot of system support is today. We have the personalized image where you can take an image already with some tags that will change to the prospect information. I think other system also support that. Here is your votes and so on. There’s many. Or you can just use the gif and put it inside a message. Then you can keep on doing another follow up, other steps and so on. Once you save that, it will work in a loop like every other profile. You can set all your… How many requests per day, how many maximum messages per day. There’s also a warm up mode because if you add some avatars, you probably want them to not send more than one when you start.
[00:19:26.465] – Dancho – Yeah.
[00:19:26.960] – Nevo – Then we have this feature. This feature… Sorry, this one, that’s random engagement. This one, everybody said to us, this is crazy. And I’ll tell you about it. But just before that, I want to show you also, you have the update time zone, so you can say what time the profile will work.
[00:19:48.280] – Nevo – It’s like the same. And also we have here the LinkedIn account view because you don’t want to log into every LinkedIn account if you want to log in. So you can click on the view and you will get on the screen the profile that connected to LinkedIn. You see it’s like a share screen of the profile itself. So you can play with it. If you have one on your profile and you want to check, you can just click on the button. It connects with the proxy itself. It’s not just connecting on a random IP. It’s through the proxy. It’s totally clickable. You can go between the pages. So it’s nice. And of course, as I said, there is an inbox here with all the profiles together where you can just write here the messages and it will send exactly in the time zone, not just when you send it and you can play with a different profile and you can also filter it. Now, let me go back to what I said. It was really crazy and I didn’t expect it will be that much crazy. We have the random engagement feature and this is really cool because when you have 40 profiles, you would probably use them as bots most of the time. Bots, they do one thing, they connect and they follow up and they connect and they follow up.
[00:20:58.550] – Dancho – They behave on exactly predictable way.
[00:21:00.810] – Nevo – Yes. And this is the easiest way to get blocked, usually. This is why we created this random engagement because what this does, it goes through your LinkedIn all the time, give random likes and posts over the page, and also write very random comments when it’s like a post with many, many likes, like, great, amazing post, and so on. What was funny about this feature is that people used it for their personal profile and they started to get a lot of inbound connection requests to their profile. So it’s something I didn’t expect when I did that. So yeah, we try to keep you as safe as possible. Also, when you create a new account, when you end it through the system, it will ask you on which country you are and it will create a proxy for you in that appropriate country. So it will keep you as safe as possible. Yeah, that’s probably it, I think.
[00:21:55.350] – Dancho – Nice. So Nevo the whole plan that you’re currently having is for scaling LinkedIn with multiple profiles without the hustle of shuffling between different profiles, actually logging out, logging in on different one, and then hustling the conversation among multiple chats.
[00:22:14.100] – Nevo – Yeah, exactly.
[00:22:15.730] – Dancho – That actually sounds interesting. I should actually have a look at it because I think we have… Last year, we did a laboratory, to put it in that way, where we had seven avatars and we were doing agency tests. We put one in the Middle East, another in Canada, another in the US, in the DACH region. So really different profiles. And we were testing what would be an acceptance rate if you sent a blank message, if you sent a, “Hi, I would like to connect”, or if you pitch on the invitation. And we run it for six months through multiple profiles in order to measure. And this is something that I wish I knew it because seven profiles, exactly the same problem. Logging in, logging out, trying to see which profile is where and what messages. So that could be really a nice solution in this case.
[00:23:05.460] – Nevo – Yeah. And in general, when you use multiple profiles, you wouldn’t want to connect with the same people in multiple like we said before. So this is another project because you need first to scrape the leads in some place and then split it in multiple CSVs and then load it to each profile. And when you want to add another CSV, that’s when it’s becoming problematic because you need to figure out not to give them the same connection.
[00:23:32.460] – Dancho – And try not to make mistakes along the way. And Nevo I was also curious to talk about the partnership opportunities that you have with the Linvo. So if you can share me some information about that, because I saw you have some affiliate on your website. And for the listeners, what kind of partnership opportunities do you have with Linvo?
[00:23:53.100] – Nevo – Yeah, awesome. Thank you for asking. So, we have the basic affiliate, of course, that you bring somebody to the system through the affiliate link and you get forever commission every month, 30 % commission for each user that you bring. And we also open to a different partnerships such as more of… If you have… We are working now with different companies. They are agencies company for agencies. So they want to provide tools to other agencies, so they have Linvo as part of their of their system. We gave them Linvo and they have single sign on SSO directly to Linvo for all the customers. If somebody is interesting and they have a lot, they want to work with different agencies or stuff like that, that’s also a great opportunity.
[00:24:47.150] – Dancho – Nice. Nevo, I was also curious, 2023 is around the corner, so I was curious to ask you, where is this story headed? Where do you see Linvo in the future? Whether it’s more into adding multiple channels or sticking to LinkedIn, but adding more into the depth of LinkedIn?
[00:25:06.790] – Nevo – I’m a very technical person, as I probably mentioned before. I like to stay more feature. Like everybody else said, okay, we will edit into emails, we will edit into Twitter, we’ll add more feature as group. But what we want to do is to create a new technology. I know it sounds bizarre, I know it sounds crazy, but we want to use the actual natural language processor in order to automate your work. And not just instead of you writing the message, there will be kind of, like a gong that will write your messages for you and understand what is best to write. So we will transfer all your work directly to the bot in the end. That’s a big initiative.
[00:25:52.160] – Dancho – No, but people started making some progress. There are some tools now that they screen your LinkedIn profile, and based on that, they are making a conversation starters that are added into the sequence in parallel. But still, we’re few years back with this. I remember six, seven years when we did outreach. There was no automation, so we had to manually collect the leads and manually add them to spreadsheets and then do manual outreach. But we’ll probably get there soon enough, Nevo.
[00:26:24.830] – Nevo – Yeah. Today with all this GPT 3 and now we have Dali 2 for pictures and stability diffusion for pictures. Things are becoming crazier and crazier. All the engines are becoming crazier. Soon it will only be machine talking to machine. Even the prospect that you turn to is a machine talking to the other machine.
[00:26:48.050] – Dancho – When two machines get into an argument, I would love to see the transcript of that one.
[00:26:54.160] – Nevo – Me too.
[00:26:55.350] – Dancho – Nevo, we are actually reaching to the end of this show. I wanted to give you just the opportunity for people that are interested in trying out Linvo just to see whether it can fit their needs, where they can actually find it. Can you give me a bit on, where is the website? Do you have any free trial or something that they can do?
[00:27:14.460] – Nevo – For sure. We have a free trial, obviously. I don’t believe today we’re not giving value before. I think it’s already dead, unless you’re an enterprise based software. But there’s a bottom up. Yes, you can sign up for a four days trial, but if it’s not enough for you, you can always reach customer support, tell them, listen, I didn’t have enough time to test the trial. We are very generous with this thing. You can get more trial, try the system more. And try it out. And the good thing, and this is something that we took on us, I think, is that we also give you your own proxy on trial. And this is something that cost us a lot of money, but we still provided on the trial. You can get proxy anywhere in the world just in the trial.
[00:28:05.540] – Dancho – That’s why you’re in a rush. If you plan on continuing, do let me know so we can put it on a more permanent level. But I really appreciate this conversation, Nevo, because that’s the whole point, exploring the possibilities with the tools that you have with the linvo and how it can be used. I really wanted to thank you for coming on the show. For everybody out there, well, there’s going to be a link somewhere just where people can come to linvo.io, I think it was. Give it a try, see if it’s a good tool for you to your specific needs. Especially, we saw the USP here is that if you’re planning on using multiple avatars on LinkedIn, that would be a perfect fit for this solution. Nevo, I really appreciate you coming on the show and thank you very much.
[00:28:53.100] – Nevo – Thank you for having me.
[00:28:55.590] – Dancho – Yes. With this, we are actually closing this podcast and for everybody out there, we stay in tune with the new tools that we are actually trying to explore. And of course, give it a try and hopefully you liked it. Cheers.