One of the reasons companies use LinkedIn is because they can reach out and connect with their prospects. Moreover, by using B2B LinkedIn Messages, they can connect with their competitors more successful than using some other social media platforms.

Sending a personalized invitation request is a key component to get someone to respond positively to your connection request on LinkedIn. Consequently, you need to take a little extra time to compose a well-thought-out invitation when connecting with someone. For example, if you look for a job or try to reach prospects to purchase the solution you offer. While you are inviting members to connect, you can add a personalized message to the recipient to introduce yourself and add context to your relationship.

Nothing screams “I’m lazy” more than a request which is not customized. This is why you should never hit the “connect” button randomly on LinkedIn. People tend to dismiss these requests because you didn’t take the time to explain why you want to connect with them.

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If you want your message to be opened and your connection request approved, you have to customize each connection request. To do this, you need to go to the person’s full profile page on LinkedIn and then press the “connect” button. Although the invitation is limited to roughly 300 characters, it can still be utilized to make a strong first impression. Instead of just sending the generic invite, you have the chance to truly stand out and increase your chances of making that connection stick. It is a pity that many people that have been using LinkedIn for several years, don’t realize that they can, or they don’t know how to personalize an invite.

5 steps to add a B2B LinkedIn message to an invitation

Follow these 5 easy steps to add a message to a LinkedIn invitation:

  1. Navigate to the profile of the member you would like to connect with.
  2. Click the Connect button located in the introduction card.
  3. Click Add a note.
  4. Add your personalized message in the text field.
  5. Click Send invitation.

However, maybe your problem isn’t finding motivation, but it is about what you should say. As a result, we will share a template for B2B LinkedIn Messages, invitations, and a follow-up message. No matter who you are connecting with, it is always helpful to use the right words and adapt them to your unique situation.

One of the main services of BizzBee Solutions is LinkedIn lead generation. Consequently, we help SaaS B2B companies to generate high-quality leads and turn them into customers too. It should be noted that writing personalized B2B LinkedIn messages is just a small segment of the buyer’s journey, but a crucial one.

After defining the Ideal Client Profile (ICP), it is time for content preparation. Our team develops all the content from the invitation message, follow up message. Furthermore, it develops any other message that needs to be sent throughout the campaign. All the messages are sent from your profile, so all the content will be confirmed by you before we send it.

This is our checklist when it comes to writing personal invitation components:

  • How do you know them or did you find them? 
  • Identify common ground. 
  • Tell who you are and why you would like to connect. 
  • A warm, polite end note.

How to create an invitation message?

At BizzBee Solutions, we use customized invitation message templates that have proven to be successful and have a high open rate. Hence, once we start, we will be sending 100 customized invitations each working day. For example, with 20 working days per month, we will send at least 2,000 customized invitation requests all to highly-targeted prospects.

First, here is an example of how we create an invitation message:

Hi [first name] Your profile is really interesting and caught my eye; it looks like we share some common ground. Would you be interested in connecting? Regards. [your name]

Second, as your ideal client accepts your invitation, we are automatically sending them a customized follow-up thank-you message that looks like this:

Hi [first name] Thank you for accepting me. Are you currently happy with the way that you [enter situation/product/circumstance]? We’re currently helping [enter a couple of company names in here] with [enter situation/product/circumstance] and I thought there might be a good fit for your company too. Our [product name/service] has created a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in. Shall we schedule a call to discuss this further? Thanks. [your name]

Additionally, as prospects respond to the follow-up messages, we move them to human responses, in order to push them down the sales funnel.

Last, but not least, you will receive a monthly report with an overview detailing:

  • How many LinkedIn invitations we sent.
  • The number of prospects that have accepted your connection request.
  • How many of them initiated communication.
  • How many of them became warm leads.


To summarize, nowadays it’s really not difficult or time-consuming to find out about someone and send them something relevant and personalized. Even just using somebody’s name is a good start! Therefore, take a little extra time to find out about someone, personalize your invite, and let them know the reason you would like to connect.