I vividly remember the times when I started going to kindergarten.
I was so excited.
My backpack was prepared.
My mom packed me a brand-new change of clothes, some snacks, and my favorite toy.
I had my new shoes on and was ready to slay kindergarten.
The day came, and my parents dropped me off at the gate.
The kind teacher welcomed me with a warm smile and was pleasant to me.
Thus far, everything was running smoothly for the new kindergartener.
Until I entered the room full of kids.
I didn’t know a single soul.
They were all staring at me strangely.
In the 5-year-old-brain, that picture right there was the definition of scary.
Not ‘having a monster under the bed scary,’ but still frightening enough to make me want to go back home.
With my tiny feet nailed at the doorstep and my little hands shaking, I faced my very first big choice to make.
I was going to leave and wonder what would happen if I stayed, or I was going to get myself together and go inside the playroom.
I chose to go all in.
I stepped inside and sat next to one of the kids.
He was staring at me.
I was a complete stranger sitting next to him, what else was he going to do?
So I did the scary but logical thing.
I said ‘Hello’ and smiled.
I reached out to him.
It was there and then when I started reaching out to people.
And you know what?
The kid smiled and said ‘hello’ back.
We became friends instantly. And we remained so for many years after kindergarten.
The Magic Of ‘Reaching Out’
Many things have changed after kindergarten. Face-to-face contact got replaced with zoom meetings, cold calling, and messaging.
It all became digital. It’s not our fault, of course. We are just adjusting to the digital era.
But luckily so, some things remained the same.
Reaching out to people will never get old or out of style.
It cannot be replaced with anything.
You need people to help you execute whatever you are headed out to do.
You have a service or a product to offer.
So, what’s the next step for you?
You need to start targeting.
Find your ideal target and start reaching out to people who may benefit from what you have to offer.
Introduction To Cold Emailing On LinkedIn
While you can go ahead and use templates for LinkedIn cold outreach, there are some steps along the way you can do to enhance your cold messages.
If you’ve been using LinkedIn long enough, you’ve probably already received one or two chilly cold messages.
Most LinkedIn cold messages lack personalization, which is one thing they all have in common.
Do you know what generic, robotic-like messages have in common?
They are ineffective.
They’re already pitching in the first message and are obviously automated (and robotic). Who on Earth anticipates that you will be intrigued by a sales proposal from a total stranger?
What you need to know before we discuss the precise LinkedIn cold outreach tactics and templates that work is as follows: Creating business ties with other users on LinkedIn is its core objective.
You cannot simply insert a generic template into your LinkedIn connection requests and expect your cold message reply rates to increase overnight. Instead, we’ll talk about effective cold message outreach techniques that have produced a greater reply rate. In other words, you should first consider your complete outreach approach if you want a high reply rate for your cold LinkedIn messages.
When you conduct outreach, keep it in mind. Only a minor portion of the outreach consists of the actual cold message. Additionally, your profile must show value if you want people to accept your connection requests and genuinely respond.
Also, you must ensure that:
- You’ve optimized your LinkedIn profile.
- You are targeting the right prospects.
- You’re employing sophisticated LinkedIn search criteria (that most people aren’t even aware of).
- To start, let’s quickly go through those topics.
How To Craft The Perfect LinkedIn Outreach Message
Cold outreach is demanding since you must hope for a response after sending an unexpected message to an utter stranger. But that’s what companies do when they want to connect with a new clientele.
Your messages could annoy some people, making them hesitant to reply. However, only some would object to a business approach, mainly if they required more information from your business. You can inform the audience about both your area of expertise and the good or service you’re providing.
Your cold outreach can be advantageous for some LinkedIn members if done correctly. Because of this, how you present your message is crucial in grabbing their attention.
Making your message relevant, unique, well-written, and personal is crucial in this situation, but how? Here are some guidelines for crafting the ideal LinkedIn cold outreach.
The Personal Touch In Your Messages
Giving people a compelling introduction that differentiates from all the other salesy messages they get on a daily basis may be enough to get them interested in learning more.
Being relevant is essential here, so carefully choose who you message and why they should care about the information you’re offering. Therefore, you must research each intended recipient to ascertain what they need.
Ensure that you always stay on topic and refrain from bombarding people with irrelevant or repulsive content. If you have contacts in a company, stick to writing to them about issues related to what they do and hold off on making any sales pitches until after you’ve received some information from them.
Maintaining a good reputation also means communicating with individuals only when it is necessary for both sides. Maintaining a friendly relationship with your audience will allow you to advertise later or send a sales pitch
Tips And Tricks For Getting A Response To Your Cold LinkedIn Message
Receiving responses is a different experience from sending cold LinkedIn messages. You now know how to create captivating LinkedIn messages, but you also need to understand how to receive responses to them.
Here are some of the more effective approaches:
Use a template for cold outreach
It’s crucial to avoid randomly sending individuals messages on LinkedIn because most people react poorly to that. You should follow a script or template when sending LinkedIn messages to avoid annoying recipients.
Additionally, a clear format will make your message stand out from the competition, thus increasing the likelihood of receiving a response.
Make sure your message is valuable
Meaningful messages are more likely to be responded to than ones that say, “Hey, here’s my product/service,” or anything arbitrary. Feel free to ask. Asking will get you places. That way you can tickle their interest and find more about what problems they might be facing currently.
Also, you can tell them about how your solutions have helped other companies that had the same or similar problems. People are more likely to become interested in your brand and pay closer attention to responding to you thoughtfully when they can relate to your messages.
Keep it short and sweet
Instead of emailing, think of LinkedIn messaging as instant messaging. That includes avoiding sending lengthy texts when a few punchy phrases will do.
The length of your message dramatically impacts whether or not the lead will reply. With that being said, your first cold message should just sparkle a conversation. So keep it short and sweet.
It might be challenging to show warmth and conciseness in your LinkedIn prospecting messages at the same time. Avoid being rude or abrasive. Instead, think about how you found their profile, what you have in common, or what fascinates you about their experiences.
Don’t sell right away!
Offering your services in your first message is a cardinal error in any cold outreach. It conveys the idea that you need to be more successful in attracting clients, and your product is probably not very valuable if you have to beg a stranger to buy it.
Therefore, while introducing yourself to potential clients on LinkedIn, keep in mind that your purpose is to build a connection and start a conversation, not sell your product or service.
Finish your message with a question that will encourage the prospect to respond. This could be a query regarding their past experiences, interests, a connection they share, or even their job or position. Ask them about something that only they would know. Asking a prospect for their knowledge or experience on a specific subject may encourage them to react because people love to be helpful.
You must maintain track of the leads you contact on LinkedIn and follow up with them if they don’t respond immediately because you aren’t getting one lead at a time. So, we at BizzBee send a sequence of follow-up messages to ensure that we did everything possible on our end. We don’t give up after the first ‘no’ or ‘no response.’ We send a couple of follow-up messages, but we never cross the line of being pushy or salesy. You don’t want to bother people.
The case is they have no use for your solution right now. But later on, when they face some issue, they’ll have your message at hand and reach out to you themselves.
Remember that the point is to build a relationship with your potential prospect, not just to sell. People buy from people who care about them, their company, and the issues they are facing. Don’t ever forget that!
One for the road
Being forced to approach total strangers every day makes cold outreach a taxing method. Not to mention that your entire work can be in vain if no one replies to your messages. Because of this, you require an effective cold outreach approach to ensure you receive enough responses to support your firm.
Unlike other social media sites, LinkedIn is a networking site designed exclusively for connecting professionals. As a result, your approach should be professional and personable to get their attention.
Dancho is a serial entrepreneur, founder & CEO of BizzBee Solutions, proud father of two boys, and a ‘kafana’ enthusiast. He’s also the author of Amazon’s bestseller, ‘Sweet Leads.’ Dancho believes in building relationships with people and is inspired by growth. His ‘ZZ framework’ and formula for growth have brought 500+ clients the results they sought.
Eager to learn more? Follow Dancho on LinkedIn and Facebook.