E-Mail Marketing

About us: BizzBee Solutions is a consulting company that helps SME’s and start-ups to grow. Our services varies from business plan development, product sourcing (finding specific manufacturing), lead generation (finding specific clients), Business Mentoring services and many other business related services.

BizzBee E-mail Marketing – GET THE CLIENT WITH THE RIGHT E-MAIL!

What we offer:

We looked at the average ECR (E-mail Conversion Rate) and we did not like the numbers. We decided that e-mail marketing can be done more efficient and more effectively. A 2% response rate is not acceptable.

Our e-mail marketing approach is different – instead of sending a large and heavy newsletter with a lot of flashy images and text (and increase the chance to end up in spam), we aim to be simple and to the point. Our service ranges from identification of target market to sending a tailored and personalized e-mail.

Read: 4 Reasons Why Email Marketing Is The Perfect Marketing

Several aspects need to be considered when using e-mail marketing:

Step 1: List of prospects for e-mailing

To send e-mails you need to have a database or list of contacts you want to approach. In addition to the e-mail, if you want to personalize the e-mail, it is good to have more information for each prospect both for the person (their name, surname, job position, LinkedIn profile, etc.) as well as the company they work in (company name, size, industry, website, number of employees, etc.). This business intelligence can increase the response rate, as they will feel like the message is meant for them.

If you do not have a list of prospects, or you have some basic one and want to be improved, we have a separate service dedicated on this step. Have a look at our Lead Generation service, where we help clients to identify their ideal target market, find the right companies and obtain e-mails of relevant positions.

Step 2: Content and structure of the messaging

Depending on the content, your prospect will respond, ignore you, or even put you into Spam folder. You can chose a rich content – full of marketing words, promotional images, and other marketing tricks that common marketing people use.

Our approach is quite the opposite way – we keep it simple and to the point. Prospects actually respond to honesty – no lengthy messages filled with marketing words that do not have a clear meaning. We found a paragraph that exactly describes our intention:

“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer makes all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

— William Strunk Jr., The Elements of Style.

We use personalization and variables, to make the email like it is actually written by a person to the prospect.

Step 3: Number of messages

It is not always the rule that the more messages the better the result. Especially when people just re-send the same e-mail and hope for a different outcome. For example, our most common follow up e-mail is:

“Hi #Name#, I’ve e-mailed you a few days ago and as I didn’t get any response, I wanted to make sure that you received this e-mail. I wanted to get your feedback on our product/service… Below is the original e-mail I’ve sent you. ”

We can send 3rd, 4th and 5th, but they all need to be smartly designed to support the promotion and increase the response rate.

Step 4: Sender of the e-mail

We have the capacity to send bulk personalized e-mails via our servers. We can use our domain as sender, however, we advise to be sent from your domain. A potential client can go to the website to read more about your product or service.

Step 5: E-mail communication support

Not every response directly leads to selling your product or service. There are many prospects that will ask additional question, ask for reference, or ask for clarifications. These responses need to be manual, as the prospect needs to receive an actual answer rather than generic response.

We can support you in the building of FAQ (Frequently Asked Questions) and answer the majority of these questions for you. The FAQ is a live document that is updated as new information comes to us. This way, whenever a prospects ask a question that is already in the FAQ, we can respond it on your behalf. With this approach you avoid duplication of answering the same question to many prospects – we do that for you.

Read:Want To Boost Sales? Email Marketing Is The Right Way To Do It

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