Well, if you want to turn those cold prospects into scheduled meetings for your sales team, you must. We go through all ins and outs of the nurturing process in The Outreach Roadmap to Nurturing B2B Prospects. And we are not just theorising, but we are talking about a proven method, that worked on hundreds of our clients.
The initial sequence might be automated, but the nurture is always manual and personal. Learn how to move cold prospects from responding on an outreach campaign to scheduling a meeting. This book is a comprehensive and advanced guide suitable for both beginners and pros.
When does the nurture start? What are the obstacles? How does the nurture funnel look like? All these essential questions are answered in the introduction. (p. 3)
The response obstacle is the first obstacle you need to overcome in the nurturing process. (p. 7)
You cannot pass the problem obstacle until the prospect has clearly stated that they do have a problem, or are actively looking for an improvement. (p. 9)
To pass the solution obstacle, you need to know how to present your solution as superior to the alternatives. (p. 13)
After the prospects realize that your solution can help them, you start tackling the meeting obstacle. (p. 16)
How fast a prospect will move down the funnel depends on the nurturing quality, but also that of the marketing support as well. (p. 22)
The ultimate nurtureOvercoming no'sThe transferMarketing support
I am inspired by growth. Growth in people, companies, relations, and businesses. By enabling and sharing my energy, knowledge, & curiosity to everything I put myself into, I have been given the opportunity to do just that throughout my career – making things grow. Helping organization to grow with people and skills, entrepreneurs to build attractive places to work and help employees to develop and improve their strengths.
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