A recent survey of business executives found that 76% of them check their LinkedIn accounts on a daily basis. Furthermore, according to B2B News Network, half of all users are likely to purchase from a company that they engage with on LinkedIn. No wonder LinkedIn’s lead conversion rates are 3 times higher than other major ad platforms. Therefore, we outline three powerful but practical tricks that you can use to take advantage of this platform and grow your business.
Trick 1: Use criteria to target the right people
Nowadays, on a platform like LinkedIn with over 500 million users, it is easier than ever for companies to target potential clients or industry influencers. They are all in one place. However, numbers are just that: numbers. It’s the quality of LinkedIn users that matters.
LinkedIn allows you to target your audience on a much deeper level – including geographic location, current company, past company, industry, profile language, non-profit interests, and education. But before reaching the searching filters, take your time to define your Ideal Client Profile (ICP). Then, the search can begin! At BizzBee Solutions, we use Sales Navigator that has over 20 criteria allowing you to narrow down the ICP and target the most relevant ones. By setting up advanced LinkedIn filters you can ensure consistency throughout the lead generation campaign and a professional systematic approach.
Trick 2: Personalize your network invites
Like every other social media platform, engaging with others is a key component to success. Do your manual searches and invite potential prospects into your network. But do not press the connect button immediately. Instead, open their profile in a new tab so they receive notification that you have viewed their profile. Then, write a personalized message using their name. The more personalized your message is, the more relevant it is to your prospect. If you know this person through a group or friend mention that, but do not pitch any business in the text.
Here at BizzBee Solutions, we do that task instead of our clients, sending 100 customized invitations each working day. As your ideal client accepts your invitation, we automatically send a customized thank you message. As the prospects respond, we are moving them to human responses, in order to push them toward requesting a quote or talking to sales. All the content is previously confirmed by our clients, as the messages are sent from their profile.
Furthermore, by providing a real-time progress report, clients can view all the work that has been done in a Google sheet. This service also offers a monthly report including an overview of invitations sent, how many prospects have accepted, how many initiated communication, and how many of them have become warm leads. This report can include a database of all acceptances with all of their contact information, which can be used for further campaigns.
Trick 3: Boost your LinkedIn profile
Before you can start connecting with potential clients on LinkedIn, you need to make it easy for them to find you. Do this by optimizing your profile. Optimization means tailoring your page so the content is optimized for searches. As a result, you need to approach your LinkedIn profile from a client perspective. Everything you write, starting from your headline to your experience section and skills, should show your future clients why your company and the solution you offer are a great fit for them.
Furthermore, research has shown that users who fill their profile completely are 40 times more likely to receive incoming inquiries because of this one action alone. Being strategic is the name of the game, so plan your content around the various sections. When filling out all of your information on LinkedIn, it is important to keep it SEO friendly. Do proper research of keywords in order to optimize your page to the best of your ability. LinkedIn’s search algorithm works in a similar way as Google’s, so make sure to optimize it well. But once your profile is complete, do not abandon all your hard work! Continue to nurture your page, instead. Don’t forget to stay consistent when posting content too. Update it regularly in order to show up in the feeds of individuals and businesses within your network.
A properly set up LinkedIn profile, can give you an SEO boost and put your profile first in the search results and as a result, bring more customers your way. Our team has spent significant time testing and figuring out the best way to set up a LinkedIn profile that actually brings customers in.
To summarize, ss more brands recognize that the quickest way to build your professional brand is with LinkedIn, you’ll need to stay focused. Ranked as the most effective social channel by 66% of people, use your LinkedIn presence as a gateway to your brand. If you give people a taste of the interesting work your company is doing and how they can benefit from your solution, they will follow up through the links and opportunities you provide.
However, do not hesitate if you don’t get the massive visibility you hoped for. Yes, visibility is important, but engaging directly with your network will create more tangible business opportunities. Last. but not least. remember that qualified leads come from a quality audience and they are much more valuable.