Posts filed under: Market Research

Just mentioning the need to do market research for your business can feel overwhelming. Market research can be a tough game for SMEs. It takes time, money and knowledge to conduct efficient research on the market. This can be a...
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Before you can begin to sell your product or service to anyone else in the marketplace, you have to do this: Sell it to yourself. This is extremely important if your product or service is similar to those around you....
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Unfortunately, it can happen to every marketer. You plan you do your research, you launch the service, and your campaign crashes. What could you have missed? What did you do wrong? The first thing you should do is step back...
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Due to the rapid growth of customer data and the rise of modern technologies, market research is becoming more complex than ever. Gathering customer insights and feedback requires plenty of skills and experience from a professional research company that will...
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Imagine market research like a map by which businesses can navigate. Of course, this map can’t guarantee you that you will arrive safely at your destination. You have to be precise and ensure no wrong turnings to avoid losing yourself....
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It should be noted that people usually associate SaaS market research with start-ups and entrepreneurs that have an aspiration to start a new business. Also, there is a stereotype that this type of research is something that should be conducted...
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Market research is the simplest way for a business to keep up with market trends. Moreover, it can help you maintain a competitive edge by exploring its business opportunities. Namely, many companies understand that to have a greater understanding of...
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Everyone loves to complain about how competitive the SaaS market is. Moreover, technology has made it easier to create game-changing services. Also, new categories are popping up every day. Due to the fact that customers can choose from more options...
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Has your B2B SaaS company ever wondered if is targeting the right type of companies? Having a well-defined target market is more important than ever. No one can afford to target everyone anymore, especially in the SaaS industry. Many marketers...
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The series “How To Conduct Market Research For Your SME” is intended to help you understand market research as an important process for your business and what steps you need to undertake to conduct a successful market research process for...
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