From seeking a new job to maintaining your company or personal brand, LinkedIn is becoming an important part of being a full-fledged professional in any industry these days. In a recent survey, 40% of the respondents stated that the most...

While Facebook and Instagram are getting the main attention when it comes to online advertising, there is an old, familiar social platform that is secretly taking away the market share under the radar – LinkedIn. If you are looking for...

Everyone loves to complain about how competitive the SaaS market is. Moreover, technology has made it easier to create game-changing services. Also, new categories are popping up every day. Due to the fact that customers can choose from more options...

Has your B2B SaaS company ever wondered if is targeting the right type of companies? Having a well-defined target market is more important than ever. No one can afford to target everyone anymore, especially in the SaaS industry. Many marketers...

LinkedIn is becoming the number 1 highly efficient tool for getting leads and finding new business. According to a recent statistic, there are 40 million users on LinkedIn that can make buying or even business decisions every day. However, there...

Generating quality leads is a marketer’s most important objective. Moreover, only 1 in 10 marketers feels that their lead generation campaigns are effective. If you are one of those companies that are not getting the results you want, you may...

A recent survey of business executives found that 76% of them check their LinkedIn accounts on a daily basis. Furthermore, according to B2B News Network, half of all users are likely to purchase from a company that they engage with...

Sales strategies have changed dramatically over the past decade. People now tend to belittle the importance of certain practices, such as lead generation. On one hand, part of the marketing community, states that this strategy is a waste of time...

The way people buy products and services these days has completely changed. Customers are no longer easily attracted by flashy advertisements. Aggressive sales pitches and commercials were effective a few years ago. Having quality content is becoming more important to...

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