Has your B2B SaaS company ever wondered if is targeting the right type of companies? Having a well-defined target market is more important than ever. No one can afford to target everyone anymore, especially in the SaaS industry. Many marketers...

LinkedIn is becoming the number 1 highly efficient tool for getting leads and finding new business. According to a recent statistic, there are 40 million users on LinkedIn that can make buying or even business decisions every day. However, there...

Generating quality leads is a marketer’s most important objective. Moreover, only 1 in 10 marketers feels that their lead generation campaigns are effective. If you are one of those companies that are not getting the results you want, you may...

A recent survey of business executives found that 76% of them check their LinkedIn accounts on a daily basis. Furthermore, according to B2B News Network, half of all users are likely to purchase from a company that they engage with...

Sales strategies have changed dramatically over the past decade. People now tend to belittle the importance of certain practices, such as lead generation. On one hand, part of the marketing community, states that this strategy is a waste of time...

The way people buy products and services these days has completely changed. Customers are no longer easily attracted by flashy advertisements. Aggressive sales pitches and commercials were effective a few years ago. Having quality content is becoming more important to...

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We kicked off the series “How to Source Products For Your SME” with Part 1, where we explained why it is important to understand the industry where you want to sell your products, as well as the product sourcing process as a whole....

We kicked off the series “How to Source Products For Your SME” with Part 1, where we explained why it is important to understand the industry where you want to sell your products, as well as the product sourcing process...