People usually associate SaaS market research with start-ups and entrepreneurs that have an aspiration to start a new business. Furthermore, there is a stereotype that this type of research is something that should be conducted at the beginning of a...

First and foremost, communication is the key to every relationship as well as business success. This statement applies when it comes to the client-agency relationship too. Therefore, one of the most efficient ways to interact regularly with customers in business...

To generate leads that are high in quantity is a B2B marketers’ most important objective. They are aware that a successful lead generation service is what keeps the funnel full of sales prospects while they sleep. However, according to statistics,...

Market research is the simplest way for a business to keep up with market trends. Moreover, it can help you maintain a competitive edge by exploring its business opportunities. Namely, many companies understand that to have a greater understanding of...

From seeking a new job to maintaining your company or personal brand, LinkedIn is becoming an important part of being a full-fledged professional in any industry these days. In a recent survey, 40% of the respondents stated that the most...

While Facebook and Instagram are getting the main attention when it comes to online advertising, there is an old, familiar social platform that is secretly taking away the market share under the radar – LinkedIn. If you are looking for...

Everyone loves to complain about how competitive the SaaS market is. Moreover, technology has made it easier to create game-changing services. Also, new categories are popping up every day. Due to the fact that customers can choose from more options...

Has your B2B SaaS company ever wondered if is targeting the right type of companies? Having a well-defined target market is more important than ever. No one can afford to target everyone anymore, especially in the SaaS industry. Many marketers...

LinkedIn is becoming the number 1 highly efficient tool for getting leads and finding new business. According to a recent statistic, there are 40 million users on LinkedIn that can make buying or even business decisions every day. However, there...

Generating quality leads is a marketer’s most important objective. Moreover, only 1 in 10 marketers feels that their lead generation campaigns are effective. If you are one of those companies that are not getting the results you want, you may...