Posts filed under: Blog

LinkedIn and Email Outreach: The B2B Outbound Success Combination

2020 is in full swing. Still, wondering what outreach channels should you utilize to achieve your business goals? Wonder no more. The answer is LinkedIn and Email Outbound outreach (and combination of both). Why Email Outbound Outreach? Let’s assume that you... Read More

Your Search For Growth Plan for 2020 Ends Here

With the customers’ changing expectations and the maturation of technology in parallel, the B2B market is fast evolving. As we are diving into 2020, the need to meet the variety of your B2B customer requirements will blossom. In other words... Read More

5 Simple Steps To Unlock Your Sales Growth Potential in 2020 (Even If You Don’t Have a Dedicated Growth Team)

Let’s start with this question: What is your sales growth plan for 2020? The New Year is just around the corner. This makes it an ideal time to evaluate how your business is performing and plan new strategies for sales... Read More

The 3 Step Matrix We Use To Create Ideal Account Profile That Buys (And Why Firmographics Are Not Enough)

To start with, in a perfect world, which companies would you like to turn into customers? It takes time, money, energy and a skilful team of people to attract, convert, and maintain new clients. As a business professional, you want... Read More

Outbound vs. Ads: Find Out Which One Works For Your B2B Solution?

In this information-saturated world, it can be even harder to catch a consumer’s attention with your content. This challenge is even substantial for B2B marketers. Achieving organic reach is always a great option. But, for many companies, a paid boost... Read More

Sales Funnel Development: How Much IAP Matters And Why It Can Shape Or Break Your Business?

Are you focusing your sales resources on the right companies? To be able to answer YES to the question above, you need to define who your Ideal Account Profile (IAP) is. This action is basic if you want to maximize... Read More

Old vs. New School in Cold B2B Email Marketing Outreach

Until recently, the outbound email marketing efforts were mainly go-out-and-get-customers. These traditional methods were developed in an era of more passive media consumption and distribution. What is the difference between the old vs. new school in cold b2b email marketing... Read More

Inbound or Outbound: Which One Drives More Sales For B2B Companies?

Go Inbound or Outbound? Wondering what is the right sales approach for your company, inbound or outbound?  Should you build an inbound sales machine or set up an outbound sales team? Or, should you take a hybrid approach? This has... Read More

B2B Market Research Mistakes SMEs Should Avoid

Just mentioning the need to do market research for your business can feel overwhelming. Market research can be a tough game for SMEs. It takes time, money and knowledge to conduct efficient research on the market. This can be a... Read More

SME Lead Generation Problems: This Is How To Fix Them

It is considered that Lead Generation is the greatest challenge for 85% of B2B SMEs. Being able to generate high-quality leads that will convert into clients is quite a dare, especially for small and medium companies trying to get noticed... Read More