First and foremost, imagine that you run a marketing campaign on LinkedIn with the goal to generate B2B leads. Apart from the campaign in progress, you also receive a steady influx of organic leads that will be interested in visiting...

Let’s start. Is your marketing team dealing with outdated or inaccurate B2B database? Do you have trouble with sending ineffectual marketing pitches that end up in the spam folder? Are you wasting your sales reps time on irrelevant leads stuck...

When you open your inbox and scan your messages in it, you are filtering for whatever seems the most relevant to you. So, it should come as no surprise that the common rule for successful email marketing is to get...

Take a minute to imagine a businessman you deeply respect. Think of that person at the start of their career, how hard they have worked on a product or service to eventually make it big. Regardless of whom you have...

2020 is in full swing. Still, wondering what outreach channels should you utilize to achieve your business goals? Wonder no more. The answer is LinkedIn and Email Outbound outreach (and combination of both). Why Email Outbound Outreach? Let’s assume that you...

With the customers’ changing expectations and the maturation of technology in parallel, the B2B market is fast evolving. As we are diving into 2020, the need to meet the variety of your B2B customer requirements will blossom. In other words...

Let’s start with this question: What is your sales growth plan for 2020? The New Year is just around the corner. This makes it an ideal time to evaluate how your business is performing and plan new strategies for sales...

To start with, in a perfect world, which companies would you like to turn into customers. It takes time, money, energy and a skilful team of people to attract, convert, and maintain new clients. As a business professional, you want...

In this information-saturated world, it can be even harder to catch a consumer’s attention with your content. This challenge is even substantial for B2B marketers. Achieving organic reach is always a great option. But, for many companies, a paid boost...

Are you focusing your sales resources on the right companies? To be able to answer YES to the question above, you need to define who your Ideal Account Profile (IAP) is. This action is basic if you want to maximize...