As Arthur Guiterman once said, it takes a bee to get the honey out. It also takes a bee to find the most fragrant flowers. And to the outbound world, the most fragrant flowers equal the most prosperous potential client profiles or ideal client profiles as we like to call them. Finding your ICP is crucial if you want to aim your marketing and sales efforts in the right direction. Instead of targeting everyone, invest your budget on perfectly aimed outreach. Our scout bees go above and beyond to get the first step right. The beyond part is researching your ideal prospects’ pain points, fears and desires. So you can make sure that the rest of the outreach process for your agency runs smoothly.

You can’t savour the honey if you haven’t created the honeycomb. Identically, you can’t have lip-smacking results if you haven’t crafted fantastic copy. Frequently neglected and rarely improved, the outreach messages have a huge role in the whole outreach process. After all, they are the main reason for getting the replies. Nobody wants to read another annoying sales pitch, right? And you know what the best thing is? Being an agency ourselves, we know all the ins and outs. It’s natural for us to put ourselves in your shoes, and write down the words your potential clients crave to hear.

Once our bees decide which flowers they’ll pick, they go on a mission to collect the nectar. So to put things back in the outbound world, once our bees know your ICP they can proceed on to the prospects hunt. The most laborious and time-consuming part of the outreach process. But also the make it or break it part of the sales process. But we don’t have to tell you about the significance of a healthy database. What we can assure you is that our bees will make you a specifically tailored, handmade prospect database highly relevant to your agency’s needs.

Having the flowers picked, the honeycomb created and the nectar collected, the time has come for honey production. And we take two approaches to make sure we produce the sweetest honey. Meet Linda, our neighbourly, chatty bee who prefers the casual, laid-back approach. Linda is our LinkedIn outreach queen. She is in charge of the social selling process and has vast knowledge in executing agency LinkedIn campaigns. Building meaningful relationships with your future clients is Linda’s no.1 goal. That way she pushes them gently through the sales funnels, allowing you to do the closing.

At the same time, Linda’s good friend Milo has a different approach. He prefers to produce honey the old-school way. He is our formal yet friendly bee that likes to do the job traditionally. He is our email specialist who enjoys executing email outreach campaigns. Milo is aware that there are people who aren’t fond of chit-chatting, so he gladly communicates with them in their preferable platform. However, he is not the usual email guy with the annoying sales pitch. Instead, our bees take time to build relationships with the clients and nurture them, so you get fresh warm leads ready for you to close.

The final step is the sweetest. After Linda and Milo are done with the automation, and they do tremendously good job at that, the responses start flowing in. That is when your dedicated account strategist bee determine its taste so you can savour the sweetest honey. This peculiar bee likes to roll up their sleeves and dive into meaningful conversations to build bulletproof relationships. Even if your prospects don’t have an imidate need to buy, they will always think of the ones that treated them with respect and kindness. The ones that have the need will be seamlessly transferred to a meeting with your agency, of course.