In spite of every prediction in the marketing world that email will be replaced with something else, that day hasn’t arrived yet. As a matter of fact, email marketing is still one of the most potent ways to reach your current and potential customers. Just like with every marketing method, there’s always some room for upgrading in email marketing campaigns too. And there are strategies that will improve your email marketing campaigns. In order to find out how your startup can extend the effectiveness of your email marketing campaign, take a good look at the tips that we have for you below.
Email marketing is still one of the most potent ways to reach your current and potential customer.
1. Substance over style, always
Email is around for almost 3 decades. And while the principles of using email remained the same, the software and the user experience have become more advanced. But even if you include a hologram in your UX, what matters the most in email marketing is the content that you want to send.
It doesn’t matter how good the email looks visually. What your email marketing process needs is a relevant message or something valid to offer to consumers. If you don’t deliver relevant content in your email, you will just waste your time and money and you’ll lose your customer’s attention.
2. Personalize your email marketing campaigns
“You never get a second chance to make a first impression” is relevant in email marketing campaigns too. Even today when we have every possible social media channel to connect with our consumers.
In email marketing, it is essential that you merge relevant content with personalization. If you want to improve your email marketing campaigns, you have to personalize. If you don’t personalize the email that you’re sending, again, you’ll lose your customer’s attention. And your conversion rates will decline as a result of that.
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3. Have a crystal clear intent in your emails
Don’t be allured by the possibility of packing in too much information in your newsletter. Do you know who reads long newsletters? The one that writes them.
You have to use a call to action button. But first, you need to determine what you want to achieve with your email marketing campaign. Perhaps you want to bring people to your website, get them to fill out a form or to call you for your services.
The thing is, if a reader can’t establish what he needs to do with reading your email within 10 seconds, the reader will send your email to the “trash”. To improve your email marketing campaigns you should always test your emails first before you click that send button.
4. Test, and then test again
When you manage an email marketing campaign, you really need to test everything. You need to test your subject line, your content, the sending times and clicks.
If you want to improve your click-through rates in your email marketing, you have to start making A/B testing of your newsletters. You need to determine what resonates with your target audience first. Don’t even bother with email marketing if you don’t know what your target audience is yet.
By testing your emails, you’ll find out what content resonates best, what is the best time to send your emails and on what day the engagement is the best.
5. Update your email list on a regular basis
Your email list needs to be pure. It’s not always about the number of subscribers. In email marketing, what matters is the amount of engagement that you have with your subscribers. There’s no need to bother where you don’t have an engagement.
You need to remove inactive subscribers that haven’t opened your email in at least 6 months. What you need to do is to focus on the people that read your emails the most and convert them while “the iron is hot”.
Every startup needs to grow, and email marketing still remains one of the best methods to improve sales and gain new customers. By comprehending and executing the strategies that we discussed above, you will improve your email marketing campaigns. And you can provide your sales team with more qualified leads. And sales should always be your end goal when it comes not just to email marketing, but in entrepreneurship too.
Having a hard time to improve your email marketing campaigns? Several aspects need to be considered when using e-mail marketing.
E-mail marketing can be more efficient and more effectively. Our e-mail marketing approach is different, from the identification of the target market to sending a tailored and personalized e-mail.
BizzBee Solutions is here for you to help you form connections with your present and future customers through super-personalized and customer tailored email marketing service. We got more in-depth email marketing tips for your business and we have the resources plus the team to make your business different and more successful than your competition.
Dancho is a serial entrepreneur, founder & CEO of BizzBee Solutions, proud father of two boys, and a ‘kafana’ enthusiast. He’s also the author of Amazon’s bestseller, ‘Sweet Leads.’ Dancho believes in building relationships with people and is inspired by growth. His ‘ZZ framework’ and formula for growth have brought 500+ clients the results they sought.
Eager to learn more? Follow Dancho on LinkedIn and Facebook.