I wasn’t born an entrepreneur.
I taught myself how to become one.
Yes, I had to learn it the hard way.
With the mistakes I did, with trying to it all by myself, with trying to sell everything and trying too hard.
Contrary to popular belief, trying too hard is not a good characteristic.
When you’re pushing your limits it means that you’re pushing.
Pushing someone else’s buttons, pushing through the sky.
At the start of my career I did just that.
I tried to do it all. I was working as the Head of R&D at the Macedonia office for a UK software and hardware company. My freelancing gigs on the side flourished in the meantime.
I was making money but it all lead to a burnout.
So the hardest, life-changing decision needed to be made.
I decided to quit my regular, high-paying job and focus on his true passion – freelance business consulting. For a while, I was a digital nomad along with my wife (then fiancée).
But, it wasn’t what I was looking for in the long run. I needed stability.
I needed to know where my next paycheck is coming from.
So I had to make another scary decision.
I started my own business.
A scary decision at first, but founding BizzBee solutions in 2016 and starting my own hive was the best path forward. From a bootstrap company in an old apartment building with four interns, and few computers, we managed to scale a self-sustainable company with more than 30 employees and still going strong.
It wasn’t easy of course. Especially at the beginning.
When you are starting something new you are so eager to succeed that you are overselling yourself.
And for I while I did just that. I pitched people right from the start, trying to sell them something at any cost.
And I failed, of course.
But, the road to success is filled with thorns, setbacks and roadblocks.
We all have to go through different stages until we get it right.
My sales funnel was empty for so long that I had no choice but to sit back and change my approach.
Wanna know how?
Buckle up and let’s get started!
What is a Sales Funnel?
Before diving into the blog sales funnel stages, you need to understand what a sales funnel is. Even if you already have an idea, it is still worth looking at the definition clearly. So, what is a sales funnel?
A sales funnel is a marketing concept in which you outline the client journey. A key component of every B2B and B2C business.
But just like every other funnel it does not slide clients from bottom to top right away. You have to go through the journey along with them. You got to take their hand and show them your value.
And, of course, not all target will recognize it. Some will get there with time, and some will not. And, that’s okay.
What’s important and what you goal should be is to take the journey and learn from it.
Present your content. Put yourself out there. Get your toes soaked into the thought leadership world.
Building your blog sales funnel you should go through these 5 stages:
At each point, you must provide prospects and leads with a reason to continue down the funnel.
There are many variations to this funnel and you can add some steps up along the way. The nurturing is not always smooth sailing. Most of the time is storms and dark clouds. But you have to keep sailing until you’ve reached clear shore.
Conversely, you must concentrate on that interest and decision as a blogger. Every day, almost 2 million blog posts are published.
But what makes you content unique? What makes you stand out from all the others in the deep waters of blog creation?
5 Stages of the Blog Sales Funnel & How to Use Them
The content you write or your target niche is the secret to building a successful blogging business. But before that, you should first understand and utilize the 5 stages of the blog sales funnel.
Having an in-depth comprehension of the blog sales funnel and understanding how to operate in each stage will help you to generate leads and keep your audience coming back for more.
Here are the 5 stages of blog sales funnel, along with guidelines on how to use them to achieve your monetization goal
Stage 1: The attention-grabbing
You must presume that your audience knows very little about you or your business when developing content towards the top of the sales funnel. Most likely, they may not even be fully aware that they are having a problem, much less that a service exists that can assist them.
For this stage of the funnel, your content should aim to establish your brand’s recognition as well as your authority. It follows that the content you provide must be as accessible to a broad audience as possible while also being rich in information.
Your target audience will typically determine the kind of content you create and if they need that.
As you create content for this step of the funnel, keep in mind that it should be appealing to as many members of your target audience as feasible. The information should be as basic and introductory as possible because you have to presume that people who are interested in this type of content have no idea how to fix their problem.
At this point, your only goals with this kind of writing should be to increase your blog’s visibility and trustworthiness. Although there is no assurance that these visitors will become clients and their worth as leads is poor, they are at least now aware of your brand and the services you offer.
It’s time to advance them to the next stage of the funnel now that you have their attention.
Stage 2: The lead magnet
Create a piece of content with the express purpose of adding someone to your email list as the next step in your blogging sales funnel.
Your email list is by far your most valuable marketing channel, which is why I specifically mentioned it. When it comes to generating new leads, sales, and clients, email marketing has consistently surpassed every other digital channel for years. Comparing leads from other channels to email subscribers, the likelihood that they will post content on social media is increased by a factor of 3.
At this step of the funnel, the objective of your content is to convert a casual visitor into an active brand engager. For people to start receiving your content from you and not from another source, you must get them to sign up for your email list.
The lead magnet fills this role.
A lead magnet is typically a modest freebie that a potential client can access in return for their email address. With your lead magnet, you may now use a more specialized and targeted approach with your material, as opposed to your content at the top of the funnel, which is made to appeal to as many individuals as possible.
Anything from a case study or an eBook to a webinar to a brief training course can be used as a lead magnet. Remember that readers at this point of the blogging sales funnel are seeking out precise, useful information. They have recognized their problem and are actively seeking a remedy.
Stage 3: The debut offer
Your audience is now paying attention to you, and they want to understand more about what you have to offer. You make your first sale at this point.
The client journey is often over once you’ve made a deal and reached this stage. However, in today’s blogging sales funnel, your first transaction is really just the start. You can convert a one-time consumer into a lifelong one right now.
But in order to get there, you must be able to make a strong opening offer.
What services you first provide will depend on your own company. But here are some general guidelines:
- Your initial offer should be made at a lower price range, preferably covering the acquisition costs.
- Contains a lot of value and can truly help with a real problem.
- Offers opportunity for continued engagement.
Your initial offer efficiently prepares your potential client for your subsequent offer. Creating a strong first offer and following through on your commitments can help you build credibility and trust.
Even while it’s crucial to get the front-end product perfect, don’t spend too much time on it because the main money is made in the next phase.
Stage 4: The Continuation
The back-end of many blogs is where the majority of the money is made. The more expensive products on the back end are nearly entirely reserved for existing clients. The core of your blogging sales funnel is this.
The next step in your blogging sales funnel is to keep nurturing that lead as a lead and give them a reason to stick with your business after they’ve purchased your initial product. As a result of the information you have so far obtained, you can now begin to create content that is specifically customized to various client segments.
However, for those of us who lack the clout of well-known businesses, all we need to do is make sure that we’re only sending out offers and material that we can be absolutely certain is pertinent to that specific user’s interests. If you have an eBook about social media marketing, deliver it to a subset of your audience who has already expressed interest in email marketing rather than your complete audience.
Stage 5: The following up
We are now entering the last phase of your blogging sales funnel, which is where the significant revenues are produced.
By the time someone reaches this point, you can be certain that they regularly engage with your content, have previously made a purchase from you, and are attentive to the majority, if not all, of your engagement attempts. It’s much simpler to close deals at this point since you’ve established a tremendous amount of authority with your audience.
But make sure you take the time to improve your back end as much as you can before you start selling your next product to your prospects right away. Establish the things you will sell, the pricing points you will employ, and the order in which you will sell them. Even though it may take some time to figure out, once you do, it will alter the way you generate revenue for your company.
There is no fixed limit to how much or how little you may earn using a blog sales funnel, but it is a highly automated process that reduces the amount of selling you have to do manually as a blog owner.
Bloggers have been using sales funnels to make money since the internet’s inception. It is now up to you to use this 5-stage funnel for your own blog. Besides high-quality content, you can also offer your product or services with LinkedIn outreach messaging sequences.
I hope you found this post about The 5 Stages of the Blog Sales Funnel and How to Use them useful, and please leave any comments below.
Dancho is a serial entrepreneur, founder & CEO of BizzBee Solutions, proud father of two boys, and a ‘kafana’ enthusiast. He’s also the author of Amazon’s bestseller, ‘Sweet Leads.’ Dancho believes in building relationships with people and is inspired by growth. His ‘ZZ framework’ and formula for growth have brought 500+ clients the results they sought.
Eager to learn more? Follow Dancho on LinkedIn and Facebook.