Let’s start with this question: What is your sales growth plan for 2020? The New Year is just around the corner. This makes it an ideal time to evaluate how your business is performing and plan new strategies for sales growth in 2020.
So, if you are looking to increase your revenue in the year ahead, you may need to develop a detailed growth strategy that will help you identify your sales goals. Moreover, you won’t be able to provide a plan of action for achieving those goals.
You don’t have an idea of how to build one? We might have the right one for you. In the next few minutes, you will receive a sneak-peek into our 3-months Outbound growth plan for 2020.
3-months Outbound growth plan for 2020
The purpose of this strategy is to build a proven foundation that will help you achieve your sales targets for the upcoming year. We will go step by step on how we developed this sales growth strategy to align with your corporate plans so that sales reps energy and resources can be used efficiently.
Step 1: Developing an Ideal Account Profile
Step 2: Database Building
Step 3: Creating Relevant Content
Step 4: Email Campaign
Step 5: LinkedIn Campaign
Let’s look at them closer. One step at a time.
Developing an Ideal Account Profile (IAP)
As we mentioned in our previous article, creating an Ideal Account Profile from Scratch is not just about firmographic data only anymore. Firmographics such as industry, location, company size, and revenue are just a good place to begin.
In addition, our team at BizzBee Solutions doesn’t stop here for obvious reasons – it is just too basic. This made us create a 3 step matrix to develop an Ideal Account Profile that is more likely to buy from you.
It consists of:
- Collecting firmographics data;
- Discovering the decision-makers of targeted companies;
- Revealing the psychological factors that are driving consumers’ buying behavior.
When it comes to filling your sales funnel, we focus on bringing you the most qualified leads. Without a doubt, our team is prepared and fully capable of charging your funnel with 1000 high-relevant and carefully selected leads per month (3 months = 3.000 high-quality leads).
Furthermore, we can assure you that cost per lead will be way lower for you, than if you use some automatic platform for sales enablement that will generate you irrelevant prospects with outdated contact info.
Can you really afford that?
Creating Relevant Content (Because Content is The King)
According to Forbes, 93% of B2B companies say that nurturing qualified prospects with content generates more closed deals than traditional marketing strategies.
How do we use that to our advantage? To answer this question, we need to go back to the first step – developing an Ideal Account Profile. Revealing our IAP’s buying signals, feelings, hopes, needs, pain points, etc, is a great foundation for developing a relevant copy that will speak directly to the prospect.
Don’t forget the segmentation here. If makes a huge difference whether the leads are Marketing Qualified Leads (MQL) or Sales Qualified Leads (SQL). We place them non-identical offers.
For example, for MQLs we can offer them Free Testing or a Free Sample, but when it comes to SQL – we usually go with Free consultation.
This approach can vary from business to business. It mostly depends on the prospect itself and what kind of content and offers you have in your pocket.
Email and LinkedIn Campaigns
To reach out to our carefully selected prospects, we combine the power of Email and LinkedIn campaigns. Thus, we decided to go with email as a primary outreach tool because this approach has shown to be the most effective one for us and in the B2B world in general.
One one hand, according to Backlinko, 79% of B2B companies find email to be the most successful channel for content and offer distribution. These statistics only confirm that we are on the right path.
On the other hand, we use a LinkedIn outreach because it has a very specific user base and a unique platform among the major social media players. It is a pool of educated and affluent people who are already in a professional headspace and actively looking for solutions.
Moreover, a statistic by Forbes reveals that 45 percent of LinkedIn users are in upper management (directors, vice presidents, and citizens of the C-suite). In parallel, 91 percent of executives rate LinkedIn as their first choice for professionally relevant content. As a result, these are enough reasons that LinkedIn is the top platform for B2B lead generation, right?
Furthermore, studies confirm that by combining Email and LinkedIn together, you will quickly become much closer to achieving your sales goals and objectives and we are just focusing on doing what works best.
Therefore, our team in BizzBee Solutions does A/B testing over the course of 3-months to our carefully selected B2B leads by tracking their open rate and click rate. Based on the results, we are able to recommend what channel, what message as well as what target has the best conversion rate.
To Sum Up
To conclude, whether you are the CEO, sales executive or sales manager, now is the right time to get moving on creating your 2020 sales growth strategy that will guide your path to expansion in 2020.
The good news is that we can do that instead of you! Hence, our mission is not to sell you relevant leads, but a complete sales growth solution. To sum up, reserve your spot and get ready for a growth expansion in 2020!
Danco is a serial entrepreneur, founder and CEO of BizzBee Solutions, proud father of a 2-year-old and a burger enthusiast. He is inspired by growth and goes above and beyond to make it possible – whether it comes to his 300+ clients or his people. Eager to learn more? Follow Danco on LinkedIn and Facebook.