The client needed companies that have very large real estate in UK (cumulative of 16.000m2 in roof space). The company was working in solar energy and needed big clients.
Our job was quite complex: with several tools and google maps we were able to extract buildings and their square meters and find 100 potential companies. For each company we looked up for 5 employees in different levels of job positions (this was intended to provoke conversation within the company) and send personalized e-mail, mentioning peer names within the mail. This ensured conversation within the company.